"dramas" App Store Keywords Research Case | ASOTools
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"dramas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dramas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “just eats”, “god”, “hacienda”, “moet”, “skylight”, “reebok”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dramas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dramas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dramas mp4 55 13 247 83
dramas app 31 4 250+ 53
korean dramas 30 6 248 55
kdramas 29 9 247 70
dramas online 28 9 248 72

The search volume of the core keyword dramas in Google App Store reached 35, its difficulty level reached 21, and the number of apps related to it reached 249, among them, there are 56 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
iQIYI Video – Dramas & Movies dramaq 53 5
2
Viki: Stream Asian TV Shows, Movies, and Kdramas viki 55 32
3
China TV, Chinese drama with English sub princess agents season 2 21 11
4
Vidfish - Chinese TV Dramas and Movies 2020 in HD vidfish - chinese dramas variety and movies in hd ≤5 26
5
Chinese Drama EngSub chinese drama 36 12
6
Tencent Video tengcent 53 59
7
KOCOWA korean dorama 46 5
8
AsianCrush - Movies & TV asian crush 33 17
9
MyDramaList - Discover Asian Korean Shows & Movies mydramalist 38 18
10
iQIYI Video – Dramas & Movies iqiyi ad ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yotoob 100 30 250+ 132
nèlix 93 68 248 242
netflicpx 93 51 249 212
nerdlix 93 45 250+ 189
nètlix 93 44 248 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Success Tips For YouTube guide for youtube channels ≤5 11
2
YoMoApp (YouTube Quality) youtube resolution settings ≤5 30
3
Tubing - Youtube English tubing - english learning, english subtitles ≤5 30
4
KidsTube kidstube 26 14
5
Marks for YouTube bookmark youtube ≤5 6
6
Русские мультфильмы ютуб для детей hd ≤5 22
7
أفلام و مسلسلات 2017 مسلسلات رمضان 2017 12 22
8
Safe Vision: Control What Your Kids Watch Online safesharetv 14 30
9
Funny Tube Clips 2020 qwertyuiop asdfghjkl xcvbnm 38 50
10
Real YT Views - View4View, YT Channel Promoter yt grower ≤5 30

These five keywords: “yotoob”, “nèlix”, “netflicpx”, “nerdlix”, “nètlix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Success Tips For YouTube”, “YoMoApp (YouTube Quality)”, “Tubing - Youtube English”, “KidsTube”, “Marks for YouTube”, “Русские мультфильмы”, “أفلام و مسلسلات 2017”, “Safe Vision: Control What Your Kids Watch Online”, “Funny Tube Clips 2020”, “Real YT Views - View4View, YT Channel Promoter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dramas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dramas