"dow jones" App Store Keywords Research Case | ASOTools
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"dow jones" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dow jones” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “animal jam”, “comunism”, “picks art”, “ca unemployment”, “sputnik”, “updater”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dow jones” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dow jones from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dow jones live 65 9 250+ 86
dow jones industrial average 58 7 250+ 77
dow jones industrials 43 7 250+ 86
dow jones stocks 41 6 250+ 82
dow jones ticker 23 4 250+ 72

The search volume of the core keyword dow jones in Google App Store reached 59, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MarketWatch market media 73 19
2
Stock Market Live (Dow Jones, NASDAQ) dow 68 87
3
NYSE Live Stock Market stock market 59 42
4
US Stock Market us stocks one ≤5 30
5
Stock Market Tracker s and p 500 53 9
6
US Stock Market djia index 31 5
7
NYSE Stock Market maestro bursátil pro ≤5 30
8
USA Live Stock Markets f and o market live ≤5 30
9
USA 30 (Dow Jones Industrial Average) dow jones industrials 43 7
10
US Stock Markets - Realtime Stock Quotes اخبار الاسهم الامريكية ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
indexed 73 46 250+ 190
market media 73 19 250+ 135
yahoo finace 73 19 250+ 125
yahoo fiance 73 17 249 122
finance yahoo 73 13 250+ 110

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Commodities Market Prices Commodity Futures Index big mac index app ≤5 30
2
Journals DB doaj 29 31
3
Stock Option Quotes option 34 47
4
Stocks: Thailand Stock Markets - Large Font thai stock market overview ≤5 30
5
Channels: Whole Home DVR channels dvr 6 6
6
Index the index ≤5 8
7
World Stock Indexes indexes 73 5
8
NASDAQ Stock Quote - US Market nasdaq quotes 6 3
9
DocSearch+ (Search Filename & File Content) filename 19 15
10
Indexing Assistant indexing 48 24

These five keywords: “indexed”, “market media”, “yahoo finace”, “yahoo fiance”, “finance yahoo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Commodities Market Prices Commodity Futures Index”, “Journals DB”, “Stock Option Quotes”, “Stocks: Thailand Stock Markets - Large Font”, “Channels: Whole Home DVR”, “Index”, “World Stock Indexes”, “NASDAQ Stock Quote - US Market”, “DocSearch+ (Search Filename & File Content)”, “Indexing Assistant”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dow jones”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dow jones