"donut" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “donut” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rubik's cube”, “дискорд”, “controls”, “malcolm x”, “tiktoo”, “hakuna matata”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “donut” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword donut from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
dunkin donuts	70	28	249	181
dunkin’ donuts	70	23	249	166
dunkin' donuts	59	30	249	166
duncan donuts	54	42	250+	203
dinkin donuts	54	40	250+	198

The search volume of the core keyword donut in Google App Store reached 52, its difficulty level reached 62, and the number of apps related to it reached 249, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Dunkin’	dunkin donuts	70	28
2		Donut Maker	donut maker	27	13
3		Donut - Always new people online!	donut app	9	3
4		Sweet Donut Desserts Party!	دونات	31	4
5		Cook Donut Maker - Unicorn Food Baking Games	arnie the doughnut	11	29
6		Papa's Donuteria To Go!	papa's donuteria	24	39
7		My Sweet Bakery ???? - Donut Shop	donut shop	29	8
8		????????Make Donut - Interesting Cooking Game	making doughnuts	26	6
9		Donut Stack	randy's donuts	21	45
10		My Donut Bakery 🍩 – Sweet Bakers cake games free	doughnut plant	13	35

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
chiople	70	56	248	242
chipoltle	70	52	248	233
dunkin donuts	70	28	249	181
dunkin’ donuts	70	23	249	166
wing stop	65	48	249	218

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Chipotle	chipoltle	70	52
2		Moe Rewards	moes	48	32
3		Taco Bell - For Our Fans	twco bell	72	37
4		Buffalo Wild Wings	buffalo wild wings	64	51
5		The Habit Burger Grill	habit	44	63
6		QDOBA Rewards & Ordering	qboda	51	56
7		Applebee's	applebee	61	27
8		Jamba	jamba juice	52	48
9		Whataburger	whataburger	51	26
10		Bite Squad - Restaurant Food Delivery	bite squad	37	33

These five keywords: “chiople”, “chipoltle”, “dunkin donuts”, “dunkin’ donuts”, “wing stop”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Chipotle”, “Moe Rewards”, “Taco Bell - For Our Fans”, “Buffalo Wild Wings”, “The Habit Burger Grill”, “QDOBA Rewards & Ordering”, “Applebee's”, “Jamba”, “Whataburger”, “Bite Squad - Restaurant Food Delivery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “donut”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools