"donate blood" App Store Keywords Research Case | ASOTools
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"donate blood" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “donate blood” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “status motivational”, “hated”, “buzz break”, “faceaap”, “polaroid camera”, “stronger”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “donate blood” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword donate blood from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
blood donate group 7 30 248 9
donate blood today ≤5 1 249 20
blood donate app ≤5 30 249 7
blood donate status ≤5 1 247 14
blood donate photo frame ≤5 30 249 113

The search volume of the core keyword donate blood in Google App Store reached 39, its difficulty level reached 3, and the number of apps related to it reached 249, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Blood Donor blood 51 66
2
GiveBlood give blood 28 2
3
Friends2Support.org donator app 2 ≤5 1
4
Simply Blood - Find Blood Donor icare blood donation ≤5 30
5
Donate Blood lifeblood australia ≤5 22
6
BloodDonor - Donate Blood Save Life save life connect ≤5 30
7
Vitalant vitalant 31 23
8
Blood Donor App donor space ≤5 11
9
Blood Donation blood donate app ≤5 30
10
RED - Blood Donation App blood donate photo editor ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
depressions 58 3 250+ 46
anxiety 53 53 250+ 50
blood 51 66 249 62
tilda swinton 51 59 250+ 250
gorgeously 51 55 250+ 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Depression Test i need help 26 30
2
Depression Quotes Wallpaper ???? depressing 58 3
3
Depression Test depression test for kids ≤5 30
4
Sanvello for Anxiety, Depression & Stress overwhelm 50 26
5
Dealing with Depression dealing with depression ≤5 2
6
TalkLife - Lonely, Stressed or Battling Anxiety? suicidal 34 11
7
Wysa: stress, depression & anxiety therapy chatbot therapist 50 16
8
Depression: The Game depression games 15 22
9
UP! - Depression, Bipolar & Borderline Management bipolar ball ≤5 26
10
MindDoc: Mood Tracker for Depression & Anxiety overwhelming 50 43

These five keywords: “depressions”, “anxiety”, “blood”, “tilda swinton”, “gorgeously”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Depression Test”, “Depression Quotes Wallpaper ????”, “Depression Test”, “Sanvello for Anxiety, Depression & Stress”, “Dealing with Depression”, “TalkLife - Lonely, Stressed or Battling Anxiety?”, “Wysa: stress, depression & anxiety therapy chatbot”, “Depression: The Game”, “UP! - Depression, Bipolar & Borderline Management”, “MindDoc: Mood Tracker for Depression & Anxiety”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “donate blood”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “donate blood