"donate" App Store Keywords Research Case | ASOTools
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"donate" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “donate” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pounds to dollars”, “sofa set design”, “byzantine”, “perkiraan cuaca”, “i am”, “bealls”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “donate” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword donate from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
donated 43 2 249 19
donate blood 39 3 249 9
donatello 26 42 249 220
red cross donate 21 36 250+ 214
donatello ninja turtle 19 37 250+ 220

The search volume of the core keyword donate in Google App Store reached 34, its difficulty level reached 35, and the number of apps related to it reached 250+, among them, there are 18 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ShareTheMeal: Donate to Charity and Solve Hunger donated 43 2
2
Donate App tegakicameras donate ≤5 30
3
GoFundMe - Online Crowdfunding & Fundraising godundme 53 38
4
Donate a Photo - a charity app for giving donate a photo 6 19
5
Zakatify: Support, donate & give to charity zakatify, llc ≤5 30
6
Change Charity - Donate Spare Change givetide: donate spare change ≤5 30
7
CharityMonk : Donate to Charity for free charity deductions ≤5 22
8
Goodgive: Donate to Charity donations 28 8
9
Go Donate fairshare go ≤5 30
10
Donate Live Gaming tegakicameras donate ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
godundme 53 38 249 185
gofund 53 35 249 176
gofind me 53 31 250+ 156
gofund me 53 30 250+ 188
gofundme 52 32 249 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
GoFundMe - Online Crowdfunding & Fundraising gofund 53 35
2
Airfunding - Online Fundraising go find me 50 50
3
iConnectX: Online Auction Charity Fundraising App yoinki ≤5 28
4
Fundraising & Make Money Tools & Tutorials fundraising ideas 29 42
5
GoRaise gofund me 53 30
6
MoneyDolly - Fundraising & Donations moneydolly 12 35
7
DonateFundMe - Raise Money Fundraising Platform crowdrise 11 26
8
Charity Miles: Walking & Running Distance Tracker chairty 41 27
9
FUNdraising fundraiser ideas 29 34
10
Charity4Points crowdrise 11 26

These five keywords: “godundme”, “gofund”, “gofind me”, “gofund me”, “gofundme”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “GoFundMe - Online Crowdfunding & Fundraising”, “Airfunding - Online Fundraising”, “iConnectX: Online Auction Charity Fundraising App”, “Fundraising & Make Money Tools & Tutorials”, “GoRaise”, “MoneyDolly - Fundraising & Donations”, “DonateFundMe - Raise Money Fundraising Platform”, “Charity Miles: Walking & Running Distance Tracker”, “FUNdraising”, “Charity4Points”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “donate”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “donate