"dnd" App Store Keywords Research Case | ASOTools
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"dnd" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dnd” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “suppliers”, “fallout 76”, “easy”, “superheroes”, “géneros”, “kiss kiss”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dnd” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dnd from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gyldndal 36 54 250+ 247
dnd character sheet 29 7 245 65
dnd character creator 28 8 248 80
character creator dnd 28 8 247 76
dnd dice 28 6 249 48

The search volume of the core keyword dnd in Google App Store reached 43, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
D&D Beyond Player Tools - mobile character sheets d&d 45 27
2
Spells List D&D 5th Edition spell 51 66
3
Complete Reference for DnD 5 dnd 5e players handbook 14 19
4
Fifth Edition Character Sheet dnd character sheet 29 7
5
5e Character 5e 25 23
6
DnD 5e Database dnd 5e feats 23 19
7
5e Campaign Lab for DnD campaign manager dnd ≤5 30
8
D&D Beyond dungeons and dragons beyond 50 22
9
5e Companion App 5etools 38 30
10
Reroll halflings 28 45

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gaurdian 70 38 248 161
focussed 65 33 249 161
guardian the 65 12 248 76
the gardian 65 10 248 59
guardian 59 68 248 30

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Guardian - Live World News, Sport & Opinion guardian the 65 12
2
Guardian Tales grdian 45 5
3
Guardian Protection guardian protection services 16 28
4
GUARDIAN® Providers & ID Cards guardian dental 28 38
5
Phone Guardian Mobile Security & VPN Protection protecting 46 34
6
Guardian Credit Union- Alabama guardian credit union 28 1
7
Rave Guardian rave guardian 17 35
8
Guardian Hunter: SuperBrawlRPG [Online] 城堡守护者 ≤5 30
9
Guardian Soul soul guardian ≤5 22
10
Guardian Wired guardian wired ≤5 26

These five keywords: “gaurdian”, “focussed”, “guardian the”, “the gardian”, “guardian”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Guardian - Live World News, Sport & Opinion”, “Guardian Tales”, “Guardian Protection”, “GUARDIAN® Providers & ID Cards”, “Phone Guardian Mobile Security & VPN Protection”, “Guardian Credit Union- Alabama”, “Rave Guardian”, “Guardian Hunter: SuperBrawlRPG [Online]”, “Guardian Soul”, “Guardian Wired”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dnd”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dnd