"dna" App Store Keywords Research Case | ASOTools
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"dna" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dna” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sincero”, “cute”, “company”, “mobi apps”, “arc welder”, “addicted”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dna” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dna from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
vdnat 78 32 250+ 157
odnaklassniki 65 47 248 223
sdna 56 34 249 221
echidna 48 45 249 231
ancestry dna 46 23 248 127

The search volume of the core keyword dna in Google App Store reached 47, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
23andMe - DNA Testing : Health & Ancestry 23&me 50 47
2
Genomapp. Squeeze your DNA genotype 41 29
3
AncestryDNA - Genetic Testing ancestry dna 46 23
4
MyHeritage - Family tree, DNA & ancestry search my heritage 44 30
5
My DNA log2space dna goa pune ≤5 26
6
DNAlyzer - DNA Ancestry Gradient AI Test my ethnicity 21 16
7
DNA test | iGene | DNA-healthcheck paternity test 29 34
8
Ms Yvonne - DNA Ancestry & Cartoon Portrait geradent ≤5 25
9
Am I related? DNA mouth swab & Face Testing paternity test 29 34
10
Mysterious DNA Strand in Double Helix helix dna 19 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dog 61 79 250+ 119
ancestory 60 37 250+ 194
dog breeders 58 5 250+ 66
bred dogs 58 5 250+ 61
dogs breeds 58 4 250+ 46

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dog Town: Pet Shop Game, Care & Play with Dog dogs 57 26
2
Dog Sim Online: Raise a Family abrador 61 55
3
Merge Dogs lap dog 24 30
4
Talking Ben the Dog perro 43 18
5
Dog Scanner – Dog Breed Identification weimaraner 51 47
6
Avatar Maker: Dogs cartoonize my pet 18 15
7
Family Pet Dog Home Adventure Game pasear 33 36
8
Flying Super Hero Dog City Animal Rescue super dog 24 13
9
Talking Husky Dog ihusky 61 37
10
Dog Hotel – Play with dogs and manage the kennels cuidar perros 48 22

These five keywords: “dog”, “ancestory”, “dog breeders”, “bred dogs”, “dogs breeds”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dog Town: Pet Shop Game, Care & Play with Dog”, “Dog Sim Online: Raise a Family”, “Merge Dogs”, “Talking Ben the Dog”, “Dog Scanner – Dog Breed Identification”, “Avatar Maker: Dogs”, “Family Pet Dog Home Adventure Game”, “Flying Super Hero Dog City Animal Rescue”, “Talking Husky Dog”, “Dog Hotel – Play with dogs and manage the kennels”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dna”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dna