"dispatch" App Store Keywords Research Case | ASOTools
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"dispatch" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dispatch” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “joule”, “e-zpass”, “uniforms”, “fossil watch”, “route 66”, “mosaic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dispatch” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dispatch from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dispatches 45 7 250+ 46
dispatching 45 2 250+ 10
dispatched 43 3 250+ 28
centraldispatch 36 26 250+ 145
central dispatch 33 23 249 136

The search volume of the core keyword dispatch in Google App Store reached 41, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dispatch dispatch driver 6 1
2
Dispatch Field dispatched 43 3
3
Dispatch Manager dispatch manager ≤5 5
4
DispatchTrack Field Operations dispatchtrack 19 37
5
The Columbus Dispatch columbus-dispatch 31 34
6
Dispatch Anywhere for Drivers beacon software, llc ≤5 30
7
Super Dispatch: Auto Transportation App (ePOD) centraldispatch 36 26
8
Blume Dispatch blume 51 29
9
Dispatch: Organize Calls & Texts Like Emails pinger call 10 14
10
Dispatch by Fleet Complete fleet complete dispatch ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
st. louis cardinals 58 22 249 116
myverizon 55 41 250+ 192
discovery 54 56 248 51
i-d 53 13 250+ 89
cloud 52 70 250+ 74

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Astros Baseball: Live Scores, Stats, Plays & Games astros cards ≤5 30
2
New York Baseball - Mets Edition mets 45 43
3
49ers Football: Live Scores, Stats, Plays, & Games niners nation 31 44
4
Cardinals Baseball: Live Scores, Stats, Plays Game stl cardinals 48 39
5
Falcons Football: Live Scores, Stats, & Games cb falcons ≤5 30
6
Northwestern Mutual northwestern mutual 37 47
7
Football Live: Live NFL scores, stats and news. pro football live: nfl scores ≤5 30
8
Patriots Football: Live Scores, Stats, & Games new england football live ≤5 30
9
Bengals Football: Live Scores, Stats, & Games bengals football 26 11
10
Blackhawks Hockey: Live Scores, Stats, & Games blackhawks hockey games ≤5 12

These five keywords: “st. louis cardinals”, “myverizon”, “discovery”, “i-d”, “cloud”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Astros Baseball: Live Scores, Stats, Plays & Games”, “New York Baseball - Mets Edition”, “49ers Football: Live Scores, Stats, Plays, & Games”, “Cardinals Baseball: Live Scores, Stats, Plays Game”, “Falcons Football: Live Scores, Stats, & Games”, “Northwestern Mutual”, “Football Live: Live NFL scores, stats and news.”, “Patriots Football: Live Scores, Stats, & Games”, “Bengals Football: Live Scores, Stats, & Games”, “Blackhawks Hockey: Live Scores, Stats, & Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dispatch”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dispatch