"direct" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “direct” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “my girl”, “lither io”, “motorcross”, “weather forecasts”, “mac miller”, “captivate”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “direct” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword direct from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
écoles direct 68 22 250+ 125
ecoles direct 68 22 249 122
école directe 68 21 250+ 139
école direct 68 13 249 106
rojadirecta 65 25 249 134

The search volume of the core keyword direct in Google App Store reached 48, its difficulty level reached 66, and the number of apps related to it reached 248, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Direct Express® direx 48 31
2
Direct Express® haoming chen ≤5 34
3
DIRECTV directtv 63 30
4
WiFi Direct + wifi-direct 33 19
5
PowerDirector - Video Editor App, Best Video Maker power 61 74
6
Direct Chat Without Saving Number message without phone number whatsapp ≤5 3
7
DIRECTV for Tablets dorectv 63 57
8
Lyft Direct, powered by Payfare lyft direct 12 28
9
Direct Message direct message 14 18
10
Direct Assurance direct auto insurance 29 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtuoob 100 68 249 238
insatgram 100 51 249 208
inestagram 100 47 249 193
inetagram 100 43 249 196
yutuob 100 40 249 186

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
Video Player Perfect اللتيب 43 53
3
YouTube for Android TV youtube goooo 58 27
4
Ultra Tube free tube ≤5 6
5
YouTube TV - Watch & Record Live TV you tuoby 100 30
6
Google TV (previously Play Movies & TV) movie new 68 13
7
YouTube VR youtube vr 23 5
8
Google Meet goigle meets 83 57
9
YouTube Music - Stream Songs & Music Videos u tiube 100 30
10
Google app for Android TV katniss 28 45

These five keywords: “youtuoob”, “insatgram”, “inestagram”, “inetagram”, “yutuob”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “Video Player Perfect”, “YouTube for Android TV”, “Ultra Tube”, “YouTube TV - Watch & Record Live TV”, “Google TV (previously Play Movies & TV)”, “YouTube VR”, “Google Meet”, “YouTube Music - Stream Songs & Music Videos”, “Google app for Android TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “direct”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “direct