"dinosaur game" App Store Keywords Research Case | ASOTools
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"dinosaur game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dinosaur game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “exorcist”, “russian”, “iss”, “google play apps”, “рекорд”, “camping sites”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dinosaur game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dinosaur game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
dinosaur games 55 20 250+ 139
dinosaur games offline 28 12 250+ 140
no internet dinosaur game 28 30 249 117
dinosaur games for kids 24 10 250+ 124
free dinosaur games 15 9 250+ 137

The search volume of the core keyword dinosaur game in Google App Store reached 46, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 128 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dino Transport Truck: Dinosaur Games dialogue game dinosaur game ≤5 5
2
DINO WORLD - Jurassic dinosaur game dinosaur world 23 13
3
Dino T-Rex instalarlo 61 60
4
Dinosaur games - Kids game dinosaurs games 51 12
5
Dinosaur Games - Deadly Dinosaur Hunter donoser game ≤5 6
6
Jurassic Run Attack - Dinosaur Era Fighting Games free dinosaur games 15 9
7
Real Dinosaur Simulator Games – Dino Attack 3D ডানাচর গেম ≤5 19
8
Dinosaur Rampage dinosaur 56 72
9
Dinosaur Hunter 2018: Dinosaur Games dinosaur 2018 dino simulator ≤5 30
10
Wild Dino Family Simulator: Dinosaur Games game of dinosaurs 51 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
t 70 91 250+ 121
instalarlo 61 60 249 237
dinasours 60 19 250+ 151
dinasour 60 14 250+ 126
dinosar 60 10 250+ 125

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TikTok tik tok 87 42
2
Telegram telegram 75 51
3
Tinder - Dating, Make Friends and Meet New People tinder 75 29
4
Dino T-Rex instalarlo 61 60
5
Tubi - Free Movies & TV Shows twitches 85 20
6
Text Free: Free Text Plus Call pringer 60 46
7
Twitter twiiit 93 73
8
T-Mobile t mobile 72 49
9
Tagged - Meet, Chat & Dating tagged 64 52
10
T-Mobile Visual Voicemail visual 41 62

These five keywords: “t”, “instalarlo”, “dinasours”, “dinasour”, “dinosar”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TikTok”, “Telegram”, “Tinder - Dating, Make Friends and Meet New People”, “Dino T-Rex”, “Tubi - Free Movies & TV Shows”, “Text Free: Free Text Plus Call”, “Twitter”, “T-Mobile”, “Tagged - Meet, Chat & Dating”, “T-Mobile Visual Voicemail”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dinosaur game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dinosaur game