"digits" App Store Keywords Research Case | ASOTools
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"digits" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “digits” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “profil”, “be quiet”, “wallpapers for boys”, “английского языка”, “morphology”, “telefonbuch”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “digits” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword digits from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
t-mobile digits 27 20 250+ 154
t mobile digits 27 19 250+ 155
100 digits of pi 26 36 249 192
digits of pi 26 30 250+ 167
single digits 18 18 250+ 155

The search volume of the core keyword digits in Google App Store reached 39, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
T-Mobile DIGITS t-mobile digits 27 20
2
Digit: Save money, pay off debt, invest with ease digit 45 43
3
Doodle Digits digitz limited ≤5 24
4
Digit Drop digit world ≤5 27
5
Calculator with many digit (Long number) significant digit calculator 21 5
6
Digits - Widget shortcut to quickly open apps digits arts ≤5 30
7
Digits! digitz ≤5 23
8
Single Digits ONE Home App single digits 18 18
9
Super PI ≤5 25
10
Digits new digits ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
whusaap 90 41 250+ 221
canulator 83 21 250+ 147
c a l c u 83 19 250+ 119
chrime 75 51 249 209
chirme 75 48 248 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coloring Book - Kids Paint colouring book kids 24 11
2
CR Emotes - Stickers for WhatsApp clash royale stickers ≤5 15
3
SKEDit Scheduling App: Schedule WhatsApp SMS Calls whatsapp message scheduler 16 8
4
Sticker maker wistickers 38 14
5
Whats Web Scan whatsapp web scan 45 14
6
Funny Memes Stickers For WhatsApp - WAStickerApps funny stickers 25 15
7
WAStickerapps Funny Comedy Stickers free fun stickers ≤5 30
8
Mirror: emoji meme maker, Xmas face avatar sticker avatar stickers 12 9
9
Hindi Stickers for WhatsApp - WAStickerApps स्टिकर एप hindi ≤5 4
10
Anime Stickers – WAStickerApps for WhatsApp my hero academia stickers 16 4

These five keywords: “whusaap”, “canulator”, “c a l c u”, “chrime”, “chirme”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coloring Book - Kids Paint”, “CR Emotes - Stickers for WhatsApp”, “SKEDit Scheduling App: Schedule WhatsApp SMS Calls”, “Sticker maker”, “Whats Web Scan”, “Funny Memes Stickers For WhatsApp - WAStickerApps”, “WAStickerapps Funny Comedy Stickers”, “Mirror: emoji meme maker, Xmas face avatar sticker”, “Hindi Stickers for WhatsApp - WAStickerApps”, “Anime Stickers – WAStickerApps for WhatsApp”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “digits”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “digits