"design dress" App Store Keywords Research Case | ASOTools
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"design dress" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “design dress” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “solitaire cards game”, “mi cuenta personal”, “subway surfers”, “licks”, “"journeys"”, “danza kuduro”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “design dress” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword design dress from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
design a dress 39 9 250+ 75
design dresses 38 6 250+ 51
dress design 32 22 250+ 47
dress design for girls 29 6 250+ 55
wedding dress design 26 9 250+ 36

The search volume of the core keyword design dress in Google App Store reached 38, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lovely Baby Frock Designs frock 41 27
2
party dress design party frock design 2020 11 1
3
Fashion Studio Dress Designer fashion studio xl ≤5 13
4
Mini Dress Design mini dress 34 4
5
Fancy Anarkali Kurti Dresses Salwar neck Designs fancy designer 8 4
6
drawing dress designs elbise tasarımları çizim ≤5 4
7
Women Night Dress Design cloth remover 11 8
8
Kids Dress Designs پوشاک بچه گانه ≤5 3
9
Dress Designs 2020 مدل پیراهن دخترانه ≤5 30
10
Sleeve Designs 2019 -Dress Sleeve Idea Offline sleeves design 2019 offline ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
elisabeth shue 63 62 250+ 248
logo maker 59 66 250+ 85
deess 58 33 250+ 173
cindrella 58 17 178 113
making of logo 58 11 250+ 101

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sneaker Art! snker game 60 32
2
Ink Inc. tatoo 65 9
3
DIY Fashion Star - Design Hacks Clothing Game fashon 42 25
4
MORTAL KOMBAT: The Ultimate Fighting Game! mortal kombat 54 36
5
Nike nike 76 31
6
Finish Line - Status finsh line 60 28
7
Miraculous Ladybug & Cat Noir mila kunis 60 56
8
Draw Joust! joust 31 45
9
Silhouette Art kristin kreuk 48 55
10
Tiles Hop: EDM Rush! abrahamlincon 56 19

These five keywords: “elisabeth shue”, “logo maker”, “deess”, “cindrella”, “making of logo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sneaker Art!”, “Ink Inc.”, “DIY Fashion Star - Design Hacks Clothing Game”, “MORTAL KOMBAT: The Ultimate Fighting Game!”, “Nike”, “Finish Line - Status”, “Miraculous Ladybug & Cat Noir”, “Draw Joust!”, “Silhouette Art”, “Tiles Hop: EDM Rush!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “design dress”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “design dress