"departamentos" App Store Keywords Research Case | ASOTools
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"departamentos" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “departamentos” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sistema digestivo”, “german shepherd”, “govee”, “ok.ru”, “foodora”, “buble shooter”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “departamentos” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword departamentos from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
departamentos de colombia 33 36 249 194
departamentos en renta 33 10 250+ 98
capitales y departamentos de colombia 28 11 249 81
departamentos del peru 26 17 250+ 117
departamentos en renta cdmx 26 9 250+ 103

The search volume of the core keyword departamentos in Google App Store reached 38, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 135 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
iCasas Argentina - Real Estate icasas colombia ≤5 30
2
Dueño Directo - Alquila el mejor apartamento dueño directo alquila 26 17
3
Uniplaces: Apartments, rooms & beds for rent bucks accommodation ≤5 30
4
iCasas Colombia - Real Estate remates judiciales en cali ≤5 20
5
Apartment Interior Design raum und wohnen ≤5 30
6
Lovely Rent Apartments & Homes livelovely ≤5 18
7
iCasas Chile - Real Estate icasas chile ≤5 30
8
iCasas Ecuador - Real Estate icasas ecuador ≤5 30
9
2 Storey House Design 2 storey house design 21 5
10
Escape Puzzle Apartment Rooms invisible apartment ≤5 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tittok 83 25 250+ 146
tktok 83 22 250+ 128
ooking 80 75 250+ 235
kbooking 80 68 250+ 244
bookyness 80 66 250+ 242

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
TikTok tik tok 87 41
2
TipTop - Download the best tiktok videos tiptop naya wala 2020 ka ≤5 24
3
Video Downloader for TikTok tjkok 83 57
4
Music player - 10 bands equalizer Audio player taught 39 24
5
Likee - Let You Shine layak 63 43
6
Tik Tik - Funny Video for Tik Tok tik'tik 31 30
7
Hot Videos for TikTok & Social Media my heart went oops 21 30
8
Video Editor - Free TikTok Editor photo templates for tiktok ≤5 15
9
Video Downloader for TikTok tiktok tiktok tiktok tiktok ≤5 4
10
Tik Tik Video Player tiktiki video software ≤5 7

These five keywords: “tittok”, “tktok”, “ooking”, “kbooking”, “bookyness”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “TikTok”, “TipTop - Download the best tiktok videos”, “Video Downloader for TikTok”, “Music player - 10 bands equalizer Audio player”, “Likee - Let You Shine”, “Tik Tik - Funny Video for Tik Tok”, “Hot Videos for TikTok & Social Media”, “Video Editor - Free TikTok Editor”, “Video Downloader for TikTok”, “Tik Tik Video Player”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “departamentos”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “departamentos