"demo" App Store Keywords Research Case | ASOTools
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"demo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “demo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “compendium”, “the rock”, “trt haber”, “boca juniors”, “itube”, “azar”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “demo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword demo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
demotywatory 60 50 249 222
demon slayer 51 24 250+ 68
demonic 51 12 250+ 81
demographic 46 43 250+ 198
demography 46 42 249 189

The search volume of the core keyword demo in Google App Store reached 46, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 61 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Horror Extinct Lighthouse DEMO игра смотритель маяка ≤5 26
2
Ease Live Demo live demo 7 10
3
SMS Pager DEMO feuerwehr melder app ≤5 17
4
Selv Demo iota foundation ≤5 30
5
Pay2All Demo demo app download ≤5 12
6
Springe Demo Horror Game game infliction demo ≤5 24
7
Frebase Demo Application firebase firestore ≤5 30
8
TrainEasy Demo video demo ≤5 4
9
MSCIT Demo mscit demo exam app 2019 ≤5 30
10
Real Estate VR Demo megaton rainfall vr ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
playing google 77 57 249 241
goofle play 77 56 249 225
golgle play store 77 50 247 220
google play store 69 54 247 228
pokey mann 68 61 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Support Services служба поддержки 14 24
2
Google Spotlight Stories google spotlight stories ≤5 27
3
YouTube VR youtube vr 23 5
4
Can You Escape ecscape 46 27
5
Help Play Services Error occurred 46 30
6
YouTube for Android TV youtube goooo 58 27
7
Fast like a Fox platformer 42 53
8
Jumping Dino jumping dino 18 10
9
Planet Pilkey schoolastic 36 38
10
Launcher for Google Settings (Shortcut) google setting 39 26

These five keywords: “playing google”, “goofle play”, “golgle play store”, “google play store”, “pokey mann”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Support Services”, “Google Spotlight Stories”, “YouTube VR”, “Can You Escape”, “Help Play Services Error”, “YouTube for Android TV”, “Fast like a Fox”, “Jumping Dino”, “Planet Pilkey”, “Launcher for Google Settings (Shortcut)”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “demo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “demo