"defender" App Store Keywords Research Case | ASOTools
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"defender" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “defender” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “4d”, “cac”, “época”, “ics”, “cibil”, “owners”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “defender” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword defender from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bitdefender 45 45 250+ 215
defender 2020 38 18 250+ 136
bit defender 36 29 248 184
defenders 35 25 250+ 95
bitdefender central 30 48 248 241

The search volume of the core keyword defender in Google App Store reached 42, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Defender jet run: city defender ≤5 30
2
Defender II ii 48 68
3
Defender III depending 38 26
4
Defender Soft Token defendor 16 21
5
Defender HD defender hd 6 24
6
Defender Guard defender 2020 38 18
7
Defender 24-7 defender 24-7 ≤5 26
8
Defender 1 defender 1 ≤5 30
9
dfndr security: antivirus, anti-hacking & cleaner dfndr security 9 18
10
Castle Defender: Hero Idle Defense TD hero castle td ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
d 70 100 250+ 244
§d 70 59 250+ 240
toy 58 74 250+ 82
guarding of the galaxy 55 51 250+ 222
guards of the galaxy 55 37 250+ 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
2
ZEDGE™ Wallpapers & Ringtones wallpaper 68 98
3
D-MEN:The Defenders demen 51 45
4
Dailymotion - the home for videos that matter dealymotion 63 49
5
Disney+ disney plost 73 30
6
FRONTLINE COMMANDO: D-DAY day d 45 36
7
Dubsmash - Create & Watch Videos mussicaly 45 41
8
Snapchat snapchat 83 46
9
SketchBook - draw and paint draws 66 26
10
SHIN MEGAMI TENSEI Liberation D×2 §d 70 59

These five keywords: “d”, “§d”, “toy”, “guarding of the galaxy”, “guards of the galaxy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Discord - Talk, Video Chat & Hang Out with Friends”, “ZEDGE™ Wallpapers & Ringtones”, “D-MEN:The Defenders”, “Dailymotion - the home for videos that matter”, “Disney+”, “FRONTLINE COMMANDO: D-DAY”, “Dubsmash - Create & Watch Videos”, “Snapchat”, “SketchBook - draw and paint”, “SHIN MEGAMI TENSEI Liberation D×2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “defender”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “defender