"decoration" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “decoration” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “3d wallpaper”, “kenosha”, “pains”, “land”, “mead”, “barista”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “decoration” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword decoration from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
decoration wall 45 30 250+ 11
wedding decorations 36 6 250+ 22
wall decoration ideas 36 5 250+ 13
home decoration 33 18 250+ 109
christmas decorations 31 8 250+ 28

The search volume of the core keyword decoration in Google App Store reached 36, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Redecor - Home Design Game decor home 48 15
2
Room Planner: Home Interior & Floorplan Design 3D interior design 51 39
3
My Room Design - Home Decorating & Decoration Game game room decoration 19 30
4
Christmas House Decoration decorated 46 24
5
Design My Home - House Decoration, Color by Number house decoration 29 20
6
Wedding Decorations Ideas decorations 30 25
7
Wedding Decoration Ideas wedding decorations 36 6
8
Space Decor : Dream Home Design decore home 48 16
9
DIY Home Decoration home decor ideas 39 7
10
Decoration Text Keyboard كيبورد المزخرف الاحترافي 18 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
walmate 88 31 250+ 162
familiy 60 20 250+ 138
gamea 59 54 250+ 236
desingn 56 29 249 169
games free 55 62 250+ 250

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery ealmart 88 38
2
Paper Wall Art Decor make wall ≤5 11
3
Complete DIY Paper Craft Ideas Collection complete diy paper craft ideas collection ≤5 1
4
Paper Flower Craft paper flower 36 12
5
wall decoration design wall decoration designs ≤5 30
6
Popsicle Sticks and Similar DIY Craft Ideas popsicle sticks and similar diy craft ideas ≤5 30
7
Expert Paper Origami art Designing Professional arte con papel ≤5 30
8
Paper Flower Craft Instructions crepe paper 31 21
9
DIY Easy Hanging Wall Decoration Ideas wall hanger 38 13
10
100 Best Wool Yarn Craft Ideas yarn crafts 11 1

These five keywords: “walmate”, “familiy”, “gamea”, “desingn”, “games free”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Paper Wall Art Decor”, “Complete DIY Paper Craft Ideas Collection”, “Paper Flower Craft”, “wall decoration design”, “Popsicle Sticks and Similar DIY Craft Ideas”, “Expert Paper Origami art Designing Professional”, “Paper Flower Craft Instructions”, “DIY Easy Hanging Wall Decoration Ideas”, “100 Best Wool Yarn Craft Ideas”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “decoration”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “decoration