"dealership" App Store Keywords Research Case | ASOTools
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"dealership" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dealership” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ringtones”, “bother”, “seneca”, “والفيديو”, “arbeitsagentur”, “people search”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dealership” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dealership from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ford dealerships 51 8 247 60
car dealerships 50 14 250+ 108
car dealership 43 20 250+ 143
used cars dealership 41 7 249 61
used car dealership 26 7 250+ 63

The search volume of the core keyword dealership in Google App Store reached 32, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Car Dealership Tycoon car dealership tycoon ≤5 10
2
Used Car Dealer Tycoon car seller 60 18
3
Smart Car Dealer - Luxury Driving Simulator 2018 luxury car: showroom driver ≤5 30
4
Car Dealer Job Simulator - Car Tycoon Game car dealerships 50 14
5
Car Dealer Simulator autohändler 31 21
6
Auto Dealership Tycoon auto dealership tycoon ≤5 30
7
Car Tycoon 2018 – Car Mechanic Game car garage tycoon ≤5 30
8
Car Dealer Tycoon vstruk inc ≤5 30
9
Autofunds - Car Dealer DMS autofunds ≤5 13
10
Aura - Car Dealership Management carmonik dealership ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
almart 88 40 250+ 195
ealmart 88 38 249 191
walmate 88 31 250+ 162
wallmart 88 31 249 165
@walmart 88 28 248 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AlMart المارت يومارك 18 38
2
Walmart Shopping & Grocery ealmart 88 38
3
Fordeal - shop everything for you فورديل 32 29
4
All in one shopping app shoppers+ lakeside collection catalog 14 25
5
Walmart InHome Delivery hw delivery app ≤5 30
6
AjMall - Online Shopping Store ajmall 19 20
7
AL-MART – Online Grocery Shopping App(Okhla) almart الامارات ≤5 30
8
All in One Online Shopping App- All Shopping Apps tecanta ≤5 12
9
Sales shopping - cheap clothes, discount, sales cheap clothes 25 11
10
Lulu Shopping lulu 48 47

These five keywords: “almart”, “ealmart”, “walmate”, “wallmart”, “@walmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AlMart المارت”, “Walmart Shopping & Grocery”, “Fordeal - shop everything for you”, “All in one shopping app shoppers+”, “Walmart InHome Delivery”, “AjMall - Online Shopping Store”, “AL-MART – Online Grocery Shopping App(Okhla)”, “All in One Online Shopping App- All Shopping Apps”, “Sales shopping - cheap clothes, discount, sales”, “Lulu Shopping”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dealership”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dealership