"day one" App Store Keywords Research Case | ASOTools
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"day one" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “day one” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “porto seguro”, “krono”, “네이버”, “fig”, “optimistic”, “vampire”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “day one” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword day one from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
one day 46 48 250+ 209
one-day 46 44 250+ 209
one day at a time 35 34 250+ 245
the last day one earth 34 30 249 217
one more day 24 40 250+ 244

The search volume of the core keyword day one in Google App Store reached 32, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 213 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Day One Journal one day 46 48
2
Survivalcraft 2 Day One day 1 29 38
3
Day one diary day one journal 19 11
4
Daybook - Diary, Journal, Note, Mood Tracker journaling app 19 10
5
Journey: Diary, Motivational Journal journey 51 69
6
DAILY NOTE - Day Note, Diary daily notes 10 14
7
Daily Life - Diary, Journal, Mood Tracker 日記 24 9
8
Daylio - Diary, Journal, Mood Tracker mood tracker 32 29
9
My Diary - Journal, Diary, Daily Journal with Lock journal 53 67
10
Dayflect - One Line a Day Memory Journal one a day 15 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goofle 100 53 247 209
favs book 100 37 250+ 160
wtweather 100 32 250+ 168
fweather 100 25 250+ 179
faço book 100 25 250+ 175

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Calendar google calen 70 24
4
Google One one 61 85
5
Google Fit: Health and Activity Tracking fit 51 69
6
Google Chat chat 59 90
7
Google Drive googledi 85 49
8
Google Voice google voice 66 25
9
Google Assistant - Get things done, hands-free siri 60 52
10
Google Meet goigle meets 83 57

These five keywords: “goofle”, “favs book”, “wtweather”, “fweather”, “faço book”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Calendar”, “Google One”, “Google Fit: Health and Activity Tracking”, “Google Chat”, “Google Drive”, “Google Voice”, “Google Assistant - Get things done, hands-free”, “Google Meet”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “day one”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “day one