"dancers" App Store Keywords Research Case | ASOTools
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"dancers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “dancers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “duck”, “daily horoscope”, “formule 1”, “japan”, “radio”, “ipsy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “dancers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword dancers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
belly dancers 41 3 250+ 35
hip-hop dancers 34 8 250+ 68
sky dancers 26 37 250+ 212
dancers workout 23 5 250+ 72
ballet dancers 22 5 250+ 56

The search volume of the core keyword dancers in Google App Store reached 56, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 83 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hip Hop Battle - Girls vs. Boys Dance Clash hiphop 39 11
2
Just Dance Now danced 56 6
3
Learn Dance At Home dance steps 26 30
4
Dance School Stories - Dance Dreams Come True dancer 39 21
5
STEEZY Studio - Hip-Hop Dance Classes danza contemporanea 29 13
6
Sweet Dance sweet dance 24 21
7
Danssup -Global Dance Platform, Dance learning app kaorin dancers club 公式アプリ ≤5 30
8
Dance Clash: Ballet vs Hip Hop balet 46 14
9
JoJo Siwa - Live to Dance jojo siwa 55 15
10
Dance Yourself – Create 3D Fun Face Videos fun face 31 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
c o c o 70 22 246 128
coco 64 54 250+ 140
mac miller 60 55 249 239
bale 60 31 249 125
star dancer 60 30 250+ 108

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coco - Live Video Chat coconut coco 64 54
2
Coco coco whatsapp 28 12
3
Coco Party - Dancing Queens co co 45 41
4
Music Idol - Coco Rock Star coco star 10 23
5
Coco Ice Princess coco ice princess 14 16
6
High School Crush - First Love crushes 51 15
7
Shopping Mania - Black Friday Fashion Mall Game shop a holic 29 47
8
Cheerleader Dance Off - Squad of Champions cheer 46 46
9
Acrobat Star Show - Show 'em what you got! acrobatic 43 25
10
Disney+ disney plost 73 30

These five keywords: “c o c o”, “coco”, “mac miller”, “bale”, “star dancer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coco - Live Video Chat coconut”, “Coco”, “Coco Party - Dancing Queens”, “Music Idol - Coco Rock Star”, “Coco Ice Princess”, “High School Crush - First Love”, “Shopping Mania - Black Friday Fashion Mall Game”, “Cheerleader Dance Off - Squad of Champions”, “Acrobat Star Show - Show 'em what you got!”, “Disney+”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “dancers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “dancers