"cyclists" App Store Keywords Research Case | ASOTools
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"cyclists" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cyclists” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chery”, “cross word puzzle”, “medibang”, “tickler”, “dictionary english french”, “gismeteo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cyclists” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cyclists from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
i am motorcyclists ≤5 30 250+ 108
cyclists guide ≤5 30 248 67
crazy motorcyclists ≤5 4 250+ 113
first aid for cyclists ≤5 3 250+ 67
workout for cyclists ≤5 30 250+ 163

The search volume of the core keyword cyclists in Google App Store reached 43, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cycling - Bike Tracker ciclismo 45 9
2
CycleGo - Indoor Cycling Workouts spin bike 34 9
3
Map My Ride GPS Cycling Riding map my ride 34 18
4
Bike Tracker mountain bike tracker 26 13
5
MTB Project mountain bike 47 20
6
RGT Cycling rgt cycling 20 37
7
Ride with GPS - Bike Route Planning and Navigation ride with gps 37 13
8
Cyclers: Bike Map, Navigation & Tracker cycler 8 24
9
VAG_Rad vag mitfahrer ≤5 24
10
GCN cgn 48 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
seznam 80 52 250+ 229
matu patlu 66 22 249 155
pelaton 61 46 249 215
strava 61 24 250+ 121
halfords 61 19 250+ 149

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Seznam.cz seznam cz 55 36
2
Email.cz email.cz 23 6
3
Seznam Zprávy spravy cz 19 20
4
Televize Seznam tv program seznam.cz ≤5 30
5
Mapy.cz - Cycling & Hiking offline maps mapy cz 45 19
6
Shazam - Discover songs & lyrics in seconds shazam 64 45
7
TV program tv sporedi 38 30
8
Pubtran idos 43 43
9
Novinky.cz novinky 50 23
10
Seznam Teams zbozi seznam ≤5 30

These five keywords: “seznam”, “matu patlu”, “pelaton”, “strava”, “halfords”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Seznam.cz”, “Email.cz”, “Seznam Zprávy”, “Televize Seznam”, “Mapy.cz - Cycling & Hiking offline maps”, “Shazam - Discover songs & lyrics in seconds”, “TV program”, “Pubtran”, “Novinky.cz”, “Seznam Teams”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cyclists”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cyclists