"cutest wallpaper" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cutest wallpaper” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cuevana”, “descargarlas”, “kata kata motivasi”, “naomi scott”, “c r o w”, “@draw”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cutest wallpaper” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cutest wallpaper from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cutest wallpapers 60 6 250+ 105
the most cutest wallpapers ≤5 4 250+ 122
cutest wallpapers in the world ≤5 4 250+ 115
cutest wallpapers ever ≤5 3 250+ 115
cutest dog wallpaper ≤5 1 250+ 53

The search volume of the core keyword cutest wallpaper in Google App Store reached 60, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 106 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cute Kawaii Wallpapers wallpapers cute 60 7
2
Cute Kawaii Wallpapers wallpaper cute 60 6
3
Glitter Wallpapers: Sparkly, Cute, Kawaii wallpaper pretty 33 7
4
Cute Wallpaper: Blue Koala stich 40 26
5
????Cute Wallpapers: Glamorous, Kawaii, sparkly???? hình nền điện thoại cute 21 5
6
???? Kawaii Wallpaper: Cute, Kawaii, Mignon???? dễ thương kute ≤5 8
7
Cute Puppy Wallpapers cute puppy wallpaper 23 8
8
Girly HD Wallpapers & Backgrounds fodos. de. pantalla 68 30
9
Cute Wallpapers ???? Kawaii fodos. de. patalla 68 30
10
Teen wallpaper - cute bckgrounds girly girls cute wallpaper 43 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallpapper 77 29 250+ 223
wallperss 77 30 250+ 30
backround 68 28 250+ 168
fondos de pantaia 68 24 250+ 181
fpmdps de pantalla 68 21 250+ 191

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teen Wallpaper самые интересные игры для 11 лет ≤5 23
2
Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD worpeper 77 31
3
Wallcraft – Wallpapers HD, 4K Backgrounds wall paper hd 75 20
4
dope wallpaper coolest wallpapers 60 22
5
Transparent Screen & Live Wallpaper fondo de pantalla transparente 25 16
6
Black Wallpaper, AMOLED, Dark Background: Darkify dark background 39 12
7
Cute Wallpapers ???? Kawaii fodos. de. patalla 68 30
8
Wallpapers Full HD - Backgrounds 4K papeis de parede 56 25
9
Cute Kawaii Wallpapers wallpaper cute 60 6
10
Glitter Live Wallpaper Glitzy картинками 56 29

These five keywords: “wallpapper”, “wallperss”, “backround”, “fondos de pantaia”, “fpmdps de pantalla”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teen Wallpaper”, “Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “dope wallpaper”, “Transparent Screen & Live Wallpaper”, “Black Wallpaper, AMOLED, Dark Background: Darkify”, “Cute Wallpapers ???? Kawaii”, “Wallpapers Full HD - Backgrounds 4K”, “Cute Kawaii Wallpapers”, “Glitter Live Wallpaper Glitzy”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cutest wallpaper”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cutest wallpaper