"cute wallpapers" App Store Keywords Research Case | ASOTools
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"cute wallpapers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cute wallpapers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “apps”, “snapp chat”, “english translation to hindi”, “chroe”, “аптека ру”, “scribd”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cute wallpapers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cute wallpapers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wallpapers cute 60 7 250+ 83
cute aesthetic wallpapers 39 30 249 33
cute wallpapers for girls 36 5 250+ 74
cute girly wallpapers 34 7 250+ 62
cute girl wallpapers 34 6 250+ 61

The search volume of the core keyword cute wallpapers in Google App Store reached 52, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cute Wallpapers ???? Kawaii fodos. de. patalla 68 30
2
Cute Kawaii Wallpapers wallpaper cute 60 6
3
????Cute Wallpapers: Glamorous, Kawaii, sparkly???? hình nền điện thoại cute 21 5
4
Kawaii Food wallpapers - Cute backgrounds images - cute backgrounds 37 13
5
Cute Girly Wallpapers 2020 wallpapers for girls 44 10
6
Glitter Wallpapers: Sparkly, Cute, Kawaii wallpaper pretty 33 7
7
Cute Wallpaper: Blue Koala stich 40 26
8
Teen wallpaper - cute bckgrounds girly girls cute wallpaper 43 3
9
Kawaii Wallpaper, Cool, Cute Backgrounds: Cutely man hinh nen de thuong ≤5 3
10
???? Kawaii Wallpaper: Cute, Kawaii, Mignon???? dễ thương kute ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
worpeper 77 31 250+ 205
wallaper 77 29 250+ 229
wallpapper 77 29 250+ 223
wallapaper 77 26 250+ 192
walppaper 77 26 250+ 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD 4/d 68 61
2
Wallpapers free - Video Wallpapers and Backgrounds hintergrundbilder 51 22
3
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
4
Wallpapers Full HD - Backgrounds 4K papeis de parede 56 25
5
Wallcraft – Wallpapers HD, 4K Backgrounds wall paper hd 75 20
6
Live Wallpapers HD & Backgrounds 4k/3D - WALLOOP™ live wallpaper 56 85
7
dope wallpaper coolest wallpapers 60 22
8
GRUBL™ Live Wallpapers 4Κ & Ringtones lively wallpapers 50 25
9
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26
10
4K Wallpapers - HD, Live Backgrounds, Auto Changer download 4k wallpaper 26 10

These five keywords: “worpeper”, “wallaper”, “wallpapper”, “wallapaper”, “walppaper”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD”, “Wallpapers free - Video Wallpapers and Backgrounds”, “ZEDGE™ Wallpapers & Ringtones”, “Wallpapers Full HD - Backgrounds 4K”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “Live Wallpapers HD & Backgrounds 4k/3D - WALLOOP™”, “dope wallpaper”, “GRUBL™ Live Wallpapers 4Κ & Ringtones”, “Walli - 4K, HD Wallpapers & Backgrounds”, “4K Wallpapers - HD, Live Backgrounds, Auto Changer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cute wallpapers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cute wallpapers