"cute wallpaper" App Store Keywords Research Case | ASOTools
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"cute wallpaper" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cute wallpaper” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “youtuber games”, “pisphon”, “secular”, “meridiano”, “stc pay”, “cursed”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cute wallpaper” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cute wallpaper from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wallpaper cute 60 6 250+ 79
cute wallpapers 52 17 250+ 87
cute wallpaper for girls 43 4 249 70
girls cute wallpaper 43 3 249 61
cute wallpapers for girls 36 5 250+ 75

The search volume of the core keyword cute wallpaper in Google App Store reached 45, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 80 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cute Wallpapers ???? Kawaii fodos. de. patalla 68 30
2
Cute Kawaii Wallpapers wallpaper cute 60 6
3
????Cute Wallpapers: Glamorous, Kawaii, sparkly???? hình nền điện thoại cute 21 5
4
Kawaii Food wallpapers - Cute backgrounds images - cutest wallpapers 60 5
5
???? Kawaii Wallpaper: Cute, Kawaii, Mignon???? dễ thương kute ≤5 8
6
Cute Girly Wallpapers 2020 cute wallpaper for girls 43 4
7
Kawaii Wallpaper, Cool, Cute Backgrounds: Cutely man hinh nen de thuong ≤5 3
8
Cute Wallpaper: Blue Koala stitch wallpaper 29 4
9
Glitter Wallpapers: Sparkly, Cute, Kawaii wallpaper pretty 33 7
10
Teen wallpaper - cute bckgrounds girly girls cute wallpaper 43 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wallpapper 77 28 250+ 219
wallaper 77 27 250+ 225
walppaper 77 26 250+ 188
worpeper 77 25 250+ 193
wallperss 77 30 250+ 30

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wallpapers ưallpaper 77 27
2
dope wallpaper wallpaper cool 60 16
3
Teen Wallpaper teen 14 48
4
Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD 4/d 68 61
5
Wallcraft – Wallpapers HD, 4K Backgrounds walpaper hd 75 17
6
Wolf Wallpaper HD font d'écrans 56 18
7
Girly HD Wallpapers & Backgrounds fodos. de. pantalla 68 30
8
Best HD Wallpapers and Backgrounds wallperss 77 30
9
ZEDGE™ Wallpapers & Ringtones wallpaper 68 98
10
Walli - 4K, HD Wallpapers & Backgrounds walppaper 77 26

These five keywords: “wallpapper”, “wallaper”, “walppaper”, “worpeper”, “wallperss”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wallpapers”, “dope wallpaper”, “Teen Wallpaper”, “Pixel 4D Live Wallpapers 4K, Backgrounds 3D/HD”, “Wallcraft – Wallpapers HD, 4K Backgrounds”, “Wolf Wallpaper HD”, “Girly HD Wallpapers & Backgrounds”, “Best HD Wallpapers and Backgrounds”, “ZEDGE™ Wallpapers & Ringtones”, “Walli - 4K, HD Wallpapers & Backgrounds”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cute wallpaper”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cute wallpaper