"current affair" App Store Keywords Research Case | ASOTools
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"current affair" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “current affair” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rue 21”, “test de grossesse”, “grime”, “noah ark”, “books audiobooks”, “cex”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “current affair” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword current affair from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
current affaires 46 3 250+ 38
current affairs 2020 39 12 250+ 44
current affairs 30 52 250+ 40
current affairs in hindi 28 6 250+ 48
current affairs daily 23 3 250+ 36

The search volume of the core keyword current affair in Google App Store reached 46, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Aapnu Gujarat : Current Affairs iceonline rajkot ≤5 30
2
Tamil GK & Current Affairs, TNPSC gk current affairs 2020 in tamil ≤5 1
3
SSC GK AND CURRENT AFFAIRS ssc g.k ≤5 30
4
Buddhan Current Affairs nithra current affairs app tamil 2020 ≤5 4
5
Gujarati Current Affair Update - One Line Solution current affairs app daily update in gujarati ≤5 3
6
Rankup Quiz, News, GK | Support Made in India rankup ≤5 24
7
Pakistan Current Affairs [One Paper MCQs Prep.] current affairs 2020 pakistan book ≤5 2
8
Free Current Affairs 2020 current affairs 2020 pakistan offline ≤5 30
9
Current Affairs Daily Update - करंट अफेयर्स chhattisgarh current affairs daily update app ≤5 3
10
Hindi - Daily GK and Current Affairs gk of india:daily current affair bhim inshorts app ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
daily mail 66 28 250+ 171
guardian the 65 12 248 76
the gardian 65 12 248 66
guardian 59 68 249 30
readit 58 25 246 111

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daily Mail Online dailey mail 82 24
2
Mail Plus - Daily Mail and Mail on Sunday mail plus 16 31
3
The Mirror App: Daily News daily mirror 39 27
4
Irish Mail Plus irish mail plus ≤5 30
5
The Guardian - Live World News, Sport & Opinion guardian the 65 12
6
eNews Zambia Daily Mail enews采集 ≤5 30
7
The Globe and Mail: News globe and mail 51 36
8
News Break: Local Breaking Stories & US Headlines newsbreak 63 16
9
BBC News bbcnews 87 28
10
Yahoo - News, Mail, Sports my yahoo 34 26

These five keywords: “daily mail”, “guardian the”, “the gardian”, “guardian”, “readit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Daily Mail Online”, “Mail Plus - Daily Mail and Mail on Sunday”, “The Mirror App: Daily News”, “Irish Mail Plus”, “The Guardian - Live World News, Sport & Opinion”, “eNews Zambia Daily Mail”, “The Globe and Mail: News”, “News Break: Local Breaking Stories & US Headlines”, “BBC News”, “Yahoo - News, Mail, Sports”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “current affair”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “current affair