"currency exchanger" App Store Keywords Research Case | ASOTools
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"currency exchanger" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “currency exchanger” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tnpsc”, “innovator”, “consultation”, “visakhapatnam”, “4 uncharted”, “a71”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “currency exchanger” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword currency exchanger from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
best currency exchanger ≤5 3 250+ 66
e currency exchanger ≤5 3 250+ 87
crypto currency exchanger ≤5 30 250+ 106
ecurrency exchanger ≤5 30 250+ 76
nri money 2 india currency exchanger ≤5 30 247 225

The search volume of the core keyword currency exchanger in Google App Store reached 34, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Exchange Rates & Currency Converter cerency converter 65 6
2
World Currency exchange rates carrancy exchange 53 6
3
All Currency Converter the currency converter 65 30
4
Xe Currency Converter & Money Transfer xchange rate 60 44
5
Easy Currency Converter xcurrency converter 65 7
6
Currency Converter Plus Free with AccuRate™ currency convert 65 59
7
Currency Converter - Money & Crypto Exchange Rates icurrency 33 13
8
Currency Converter currency converter · 59 5
9
All Currency Converter all currency converter ≤5 30
10
Currency Converter free conversor de divisas 38 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
itcoin 70 69 249 106
bitsain 70 65 250+ 248
boocoin 70 23 250+ 175
weatern union 70 14 248 99
wastern union 70 13 249 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bitcoin Wallet - Buy BTC bitsain 70 65
2
Multimine - BTC Cloud Mining satoshi miner ≤5 4
3
Blockchain Wallet: Buy and Sell Bitcoin & Crypto blookchain 53 8
4
Coinbase – Buy & Sell Bitcoin. Crypto Wallet coinbase 58 16
5
Crypto Tracker & Bitcoin Price - Coin Stats coin start 38 30
6
Bitcoin Wallet biticon wallet 39 30
7
Cointiply - Earn Free Bitcoin cointiply 29 18
8
Koinal: Buy Bitcoin instantly bitcoin buy 38 7
9
Bit2Me - Buy and Sell Cryptocurrencies instant buy bitcoin 6 30
10
Exodus: Crypto Bitcoin Wallet exodus 43 23

These five keywords: “itcoin”, “bitsain”, “boocoin”, “weatern union”, “wastern union”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bitcoin Wallet - Buy BTC”, “Multimine - BTC Cloud Mining”, “Blockchain Wallet: Buy and Sell Bitcoin & Crypto”, “Coinbase – Buy & Sell Bitcoin. Crypto Wallet”, “Crypto Tracker & Bitcoin Price - Coin Stats”, “Bitcoin Wallet”, “Cointiply - Earn Free Bitcoin”, “Koinal: Buy Bitcoin instantly”, “Bit2Me - Buy and Sell Cryptocurrencies”, “Exodus: Crypto Bitcoin Wallet”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “currency exchanger”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “currency exchanger