"cryptocurrency" App Store Keywords Research Case | ASOTools
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"cryptocurrency" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cryptocurrency” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cotations”, “mychat”, “bookst”, “jelaskan”, “snark”, “stumps”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cryptocurrency” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cryptocurrency from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cryptocurrency market 24 7 250+ 77
cryptocurrency price 24 7 250+ 56
trade cryptocurrency 23 6 249 87
tron cryptocurrency 23 5 250+ 98
cryptocurrency news 21 7 250+ 54

The search volume of the core keyword cryptocurrency in Google App Store reached 46, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Blockfolio - Bitcoin and Cryptocurrency Tracker blockfolio 26 33
2
Crypto.com - Buy Bitcoin Now crypto 42 62
3
Crypto Tracker & Bitcoin Price - Coin Stats bitcoin prices 65 8
4
Coinbase – Buy & Sell Bitcoin. Crypto Wallet coinbase 58 15
5
Crypto App - Widgets, Alerts, News, Bitcoin Prices ethereum price 53 8
6
Crypto School - Learn Bitcoin & Cryptocurrency antony lewis ≤5 30
7
CoinGecko - Bitcoin & Cryptocurrency Tracker coingecko 45 50
8
Luno: Buy Bitcoin, Ethereum and Cryptocurrency luno 38 19
9
Koinal: Buy Bitcoin instantly buy bitcoins 38 8
10
Crypto Market Cap - Crypto tracker, Alerts, News cryptocurrency market 24 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
itcoin 70 69 248 118
bitsain 70 65 250+ 249
boocoin 70 20 249 157
investor 68 40 250+ 59
bitcoin 66 75 250+ 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bitcoin Wallet - Buy BTC bitsain 70 65
2
Blockchain Wallet: Buy and Sell Bitcoin & Crypto blookchain 53 8
3
Bitcoin Wallet bitcoins wallet 39 6
4
Crypto Tracker & Bitcoin Price - Coin Stats bitcoin prices 65 8
5
BITNEX MINER - BITCOIN CLOUD MINING bitcoin mining 35 11
6
Klever: Bitcoin and Blockchain Wallet klever 19 20
7
Bitcoin Wallet & Ethereum Ripple ZIL DOT atomic 43 32
8
Bitcoin Wallet. Buy & Exchange BTC coin-Freewallet criptomonedas comprar 11 6
9
Bitcoin Wallet bitcoin 66 75
10
Coinbase – Buy & Sell Bitcoin. Crypto Wallet coinbase 58 15

These five keywords: “itcoin”, “bitsain”, “boocoin”, “investor”, “bitcoin”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bitcoin Wallet - Buy BTC”, “Blockchain Wallet: Buy and Sell Bitcoin & Crypto”, “Bitcoin Wallet”, “Crypto Tracker & Bitcoin Price - Coin Stats”, “BITNEX MINER - BITCOIN CLOUD MINING”, “Klever: Bitcoin and Blockchain Wallet”, “Bitcoin Wallet & Ethereum Ripple ZIL DOT”, “Bitcoin Wallet. Buy & Exchange BTC coin-Freewallet”, “Bitcoin Wallet”, “Coinbase – Buy & Sell Bitcoin. Crypto Wallet”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cryptocurrency”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cryptocurrency