"crush" App Store Keywords Research Case | ASOTools
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"crush" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “crush” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stirrup”, “my payments”, “malang”, “maxs”, “kuhn”, “kobe bryant wallpaper”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “crush” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword crush from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
candy crush 61 26 250+ 136
andy crush 53 27 250+ 157
саndy crush 53 25 250+ 159
csndy crush 53 23 250+ 138
candi crush 53 23 250+ 136

The search volume of the core keyword crush in Google App Store reached 47, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 112 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Crush Crush crush crush 28 14
2
Candy Crush Saga candy crush 61 26
3
Candy Crush Soda Saga sodas 46 10
4
Will it Crush? crushing 33 16
5
Hannah's High School Crush - First Date Makeover hanna 43 28
6
Cookie Amazing Crush 2020 - Free Match Blast cookie crush one finger tapping game ≤5 30
7
Crush Them All crush them all 15 23
8
Candy Crush Jelly Saga jelly 46 64
9
Castle Crush: Epic Battle - Free Strategy Games russell crowe 55 45
10
Crush Eggs egg frenzy ≤5 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
coco 64 54 250+ 140
candy crush 61 26 250+ 136
zoo 59 71 250+ 58
toy 58 73 250+ 83
game downloading 58 60 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coco - Live Video Chat coconut c o c o 70 22
2
Coco Party - Dancing Queens co co 45 41
3
Dance Clash: Ballet vs Hip Hop balet 46 14
4
Music Idol - Coco Rock Star coco star 10 23
5
High School Crush - First Love crushes 51 15
6
Coco coco whatsapp 28 12
7
Gymnastics Superstar - Spin your way to gold! jinasia 53 41
8
Acrobat Star Show - Show 'em what you got! acrobatic 43 25
9
Cheerleader Dance Off - Squad of Champions cheer 46 46
10
Selfie Queen - Social Star selfie girl 29 8

These five keywords: “coco”, “candy crush”, “zoo”, “toy”, “game downloading”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Coco - Live Video Chat coconut”, “Coco Party - Dancing Queens”, “Dance Clash: Ballet vs Hip Hop”, “Music Idol - Coco Rock Star”, “High School Crush - First Love”, “Coco”, “Gymnastics Superstar - Spin your way to gold!”, “Acrobat Star Show - Show 'em what you got!”, “Cheerleader Dance Off - Squad of Champions”, “Selfie Queen - Social Star”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “crush”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “crush