"credit" App Store Keywords Research Case | ASOTools
×

"credit" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “credit” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “polaroid camera”, “indemnity”, “encontrar mi dispositivo”, “inspire”, “shark game”, “wizard 101”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “credit” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword credit from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
credit scoring 72 7 250+ 57
credit karma 70 40 249 179
credit kharma 70 37 250+ 176
karma credit 70 37 250+ 172
credit agricoles 70 35 242 155

The search volume of the core keyword credit in Google App Store reached 47, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 75 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Credit Karma - Free Credit Scores & Reports credit karma 70 40
2
Experian - Free Credit Report & FICO® Score experian 62 36
3
Credit Sesame: Credit Score + Free Digital Banking credit sesame 45 23
4
CreditWise from Capital One credit wise 36 25
5
WalletHub - Free Credit Score, Report & Monitoring wallet hub 33 33
6
Turbo: Financial Score & Free Credit Report turbo 48 70
7
Credit.com - Free Credit Score & Report Card credit.com 18 7
8
Upturn: Free Credit Disputes to Fix Credit Errors credit fix 23 9
9
Self - Build Credit While You Save self 48 62
10
TransUnion: Credit Score & Report transunion 48 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
paypal 82 40 248 166
canvas 81 61 249 43
calital one 72 30 247 158
capitol one 72 28 247 154
credit scoring 72 7 250+ 57

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
2
PayPal Business: Send Invoices and Track Sales paypal business 36 21
3
PayPal Prepaid paypal prepaid 34 23
4
PayPal Here - POS, Credit Card Reader bill paxton 46 57
5
thePAYEE - Free PayPal Money payees 33 16
6
Xoom Money Transfer xzoom 58 24
7
Venmo venmo 67 35
8
Spin Reward Earn PayPal Money & BTC spin royale paypal ≤5 12
9
PayLink Generator (for paypal) paypal account generator 11 24
10
Make Money - Free Cash Rewards make money 40 47

These five keywords: “paypal”, “canvas”, “calital one”, “capitol one”, “credit scoring”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PayPal Mobile Cash: Send and Request Money Fast”, “PayPal Business: Send Invoices and Track Sales”, “PayPal Prepaid”, “PayPal Here - POS, Credit Card Reader”, “thePAYEE - Free PayPal Money”, “Xoom Money Transfer”, “Venmo”, “Spin Reward Earn PayPal Money & BTC”, “PayLink Generator (for paypal)”, “Make Money - Free Cash Rewards”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “credit”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “credit