"cranes" App Store Keywords Research Case | ASOTools
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"cranes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cranes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “toonami”, “padman”, “product”, “love test”, “canary”, “dunkin”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cranes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cranes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
alacranes 38 17 249 130
cranes games 9 3 250+ 101
building cranes 6 2 250+ 89
concrete and cranes ≤5 30 250+ 149
cranes expert ≤5 30 250+ 128

The search volume of the core keyword cranes in Google App Store reached 46, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Heavy Crane Simulator Game 2019 – CONSTRUCTION SIM cần cẩu 19 6
2
The Little Crane That Could crane 40 48
3
Crane Real Simulator Fun Game 2020 kran games ≤5 10
4
Crane Simulator Game 3D craine 11 7
5
New Construction Simulator Game: Crane Sim 3D borr 19 30
6
Crane Simulator Game Heavy Tonnage craine media ≤5 30
7
Construction & Crane SIM creane & creane ≤5 30
8
Crane Simulator tower crane simulator ≤5 30
9
Up Hill Crane Cutter Excavator jack hammer truck ≤5 30
10
Real Construction & Crane SIM contracted 26 44

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
drop boxes 72 38 250+ 191
stuffed 63 50 250+ 213
inginir 56 14 250+ 137
cocland 53 22 250+ 148
acknowledging 51 52 250+ 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dropbox: Cloud Storage to Backup, Sync, File Share drobook 72 54
2
Autosync for Dropbox - Dropsync dropbox emm ≤5 30
3
CRANE : DROP BOXES crane : drop boxes ≤5 30
4
Drop The Number™ : Merge Game number 51 79
5
Dropbox Paper dropbox paper 26 37
6
Pick Me Up 3D araba oyununun 51 32
7
Boxes Drop - Tower block boxes drop tower block ≤5 10
8
Drop Stack Ball - Fall Helix Blast Crash 3D b a l l ball 51 19
9
Drop It drop-it 24 27
10
Box box 56 77

These five keywords: “drop boxes”, “stuffed”, “inginir”, “cocland”, “acknowledging”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Autosync for Dropbox - Dropsync”, “CRANE : DROP BOXES”, “Drop The Number™ : Merge Game”, “Dropbox Paper”, “Pick Me Up 3D”, “Boxes Drop - Tower block”, “Drop Stack Ball - Fall Helix Blast Crash 3D”, “Drop It”, “Box”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cranes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cranes