"covers" App Store Keywords Research Case | ASOTools
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"covers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “covers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “paysafecard”, “cuenta dni”, “canasta”, “tfl”, “jellyfish”, “auto-école”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “covers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword covers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
discovers 61 36 250+ 226
recovers 48 7 250+ 88
duvet covers 46 14 250+ 72
car seat covers 41 40 250+ 198
highlight covers 37 11 249 84

The search volume of the core keyword covers in Google App Store reached 42, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 143 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Covers Live – Sports Betting Manager App covers com 26 19
2
Highlight Cover Maker - Covers For Instagram Story cover stories 28 14
3
Book Cover Maker by Desygner for Wattpad & eBooks portadas 46 22
4
Cover Photo Maker - Banners & Thumbnails Designer cover page 29 17
5
Book Cover Maker Pro / Wattpad & eBooks / Magazine ebook maker pro ≤5 9
6
Album Cover Maker- Cover Art & Album Art cover art 28 22
7
Story Highlights Cover Maker ohlalalita ≤5 25
8
Book Cover Maker Pro-Wattpad & eBooks,album cover ebook maker pro + x ≤5 30
9
Cover Maker - Flyer Maker & Flyer Designer cover page maker for assignment ≤5 30
10
Highlight Cover Maker for Instagram Story highlights cover for instagram free 2020 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ensy 90 44 249 199
саnva 82 63 250+ 242
tubufy 80 69 249 248
nfl 79 42 244 91
etcy 78 50 250+ 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
eBay Shopping - Buy, sell, and save this holiday e bay 90 44
2
Ensy systemair 28 44
3
Etsy: Buy Custom, Handmade, and Unique Goods etcy 78 50
4
Waze Carpool - Ride together. Commute better. car pool 36 13
5
All in One Shopping App 6000+ Online shopping App uk shopping all in one ≤5 4
6
SellHound sellhound 11 31
7
Compare Prices On Amazon & eBay - Barcode Scanner compares 45 14
8
What's it worth on eBay? worth network inc ≤5 30
9
Swappa - Buy And Sell Phones, Laptops and More swappa 38 34
10
eBay Motors: Buy & Sell Cars ebay motors 54 18

These five keywords: “ensy”, “саnva”, “tubufy”, “nfl”, “etcy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “eBay Shopping - Buy, sell, and save this holiday”, “Ensy”, “Etsy: Buy Custom, Handmade, and Unique Goods”, “Waze Carpool - Ride together. Commute better.”, “All in One Shopping App 6000+ Online shopping App”, “SellHound”, “Compare Prices On Amazon & eBay - Barcode Scanner”, “What's it worth on eBay?”, “Swappa - Buy And Sell Phones, Laptops and More”, “eBay Motors: Buy & Sell Cars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “covers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “covers