"coupons" App Store Keywords Research Case | ASOTools
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"coupons" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “coupons” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sugar baby”, “اخبار العالم”, “septembre”, “surf”, “champagne”, “твиттер”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “coupons” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword coupons from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
harbor freight coupons 53 45 249 204
bed bath and beyond coupons 50 11 250+ 77
mcdonald coupons 46 18 248 149
ulta coupons 45 37 249 200
joanns coupons 43 50 249 232

The search volume of the core keyword coupons in Google App Store reached 47, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coupons.com: Earn Cash Back coupons.com 39 9
2
The Coupons App® coupon codes 29 6
3
RetailMeNot: Coupons, Deals & Discounts retail me bot 46 20
4
Free Stuff Finder - Save Money free stuff finder 28 22
5
Honey Smart Shopping Assistant honey 60 61
6
Dollar General - Digital Coupons, Ads And More dollar lleneral 66 39
7
Groupon - Shop Deals, Discounts & Coupons coupon 45 63
8
Flipp - Weekly Shopping flip 51 71
9
Ibotta: Cash Back Savings, Rewards & Coupons App ibotta 45 31
10
Krazy Coupon Lady: Coupons, Deals & Savings krazy coupon lady 38 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mcds 85 25 243 153
hm 83 41 249 120
bestbuy 82 35 249 179
best buys 82 31 249 190
buy best 82 30 248 208

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
McDonald's madonald 85 43
2
McDonald's ماكدونالدز 47 24
3
Happy Meal App heapy meal 41 30
4
Coupons for McDonalds mcdonalds uk coupons ≤5 19
5
McDelivery PH mcdonalds delivery 42 22
6
atmcd atmcd ≤5 30
7
McDonald’s App - Caribe cupons mcdonald's 16 12
8
Prank call Ronald McDonald ronald mcdonald 43 28
9
All in One Food Delivery App | Order Food Online fast food delivery near me 21 13
10
My Macca's Review maccas ≤5 30

These five keywords: “mcds”, “hm”, “bestbuy”, “best buys”, “buy best”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “McDonald's”, “McDonald's”, “Happy Meal App”, “Coupons for McDonalds”, “McDelivery PH”, “atmcd”, “McDonald’s App - Caribe”, “Prank call Ronald McDonald”, “All in One Food Delivery App | Order Food Online”, “My Macca's Review”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “coupons”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “coupons