"countdown" App Store Keywords Research Case | ASOTools
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"countdown" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “countdown” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “weather forecasts”, “dragon fruit”, “unicredit”, “amiga”, “flash”, “kata kata motivasi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “countdown” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword countdown from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
countdown‼ 58 6 249 53
timer - countdown 45 10 250+ 75
time countdown 45 8 250+ 64
christmas countdown 42 26 250+ 63
countdown timer 41 31 250+ 67

The search volume of the core keyword countdown in Google App Store reached 58, its difficulty level reached 73, and the number of apps related to it reached 249, among them, there are 58 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Time Until | Beautiful Countdown App + Widget countdown‼ 58 6
2
Countdown Widget countdowm 36 6
3
Final Countdown - Widget candown 53 30
4
Countdown Widget contador de dias 24 13
5
Countdown App - Death? There’s an app for that. contudown 53 22
6
Countdown Death Timer death countdown 16 23
7
Countdown Time - Event Countdown & Big Days Widget event countdown 15 10
8
Countdown Days App & Widget contagem regressiva 28 12
9
Days Until - countdown daysuntil 21 13
10
Vacation Countdown App vacation countdown free 15 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
čas 58 54 250+ 238
countdown‼ 58 6 249 53
meditation 55 65 250+ 102
chrismas 55 7 250+ 96
chistmas 55 6 250+ 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SmartClock - Digital Clock LED & Weather digitalis ora magyar ≤5 9
2
Digital Clock Widget Xperia art deco clock 9 8
3
Stopwatch Timer stopwatches 60 4
4
Clock time 70 82
5
Final Countdown - Widget candown 53 30
6
DIGI Clock Widget great time 11 38
7
Simple Digital Clock - DIGITAL CLOCK SHG2 FREE digital saat 26 8
8
World Clock & Widget world+clock 46 13
9
DigiClock - Huge Digital Clock relógios 48 12
10
Digital Clock Widget heure 41 28

These five keywords: “čas”, “countdown‼”, “meditation”, “chrismas”, “chistmas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SmartClock - Digital Clock LED & Weather”, “Digital Clock Widget Xperia”, “Stopwatch Timer”, “Clock”, “Final Countdown - Widget”, “DIGI Clock Widget”, “Simple Digital Clock - DIGITAL CLOCK SHG2 FREE”, “World Clock & Widget”, “DigiClock - Huge Digital Clock”, “Digital Clock Widget”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “countdown”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “countdown