"connect 4 :)" App Store Keywords Research Case | ASOTools
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"connect 4 :)" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “connect 4 :)” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shocking”, “mission impossible - rogue nation”, “ben10 games”, “apec”, “minecraft edition pocket”, “norwegian”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “connect 4 :)” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword connect 4 :) from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
connect 4 38 18 248 86
connect 4· 38 10 247 78
4 connect online 26 15 250+ 142
connect 4 online 21 13 248 116
connect 4 multiplayer 6 11 249 129

The search volume of the core keyword connect 4 :) in Google App Store reached 38, its difficulty level reached 10, and the number of apps related to it reached 248, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Four In A Row - Classic fours 41 25
2
4 in a row king connect 4· 38 10
3
4 in a row cennect 4 34 15
4
Four In A Row Online | Four In A Line Puzzles 4 connect online 26 15
5
Four In A Row - Classic Board Games four in a row 18 15
6
4 in a row : Connect 4 Multiplayer match four ≤5 17
7
4 in a row - Board game for 2 players 4-2 36 47
8
4 in a Row Connect Multiplayer puissant 4 23 24
9
4 in a row (AI) четыре в ряд ≤5 9
10
Four in a Row ONLINE | Connect 4! online connect 4 ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hot maill 100 30 250+ 22
hotmail 81 38 250+ 156
domano 80 37 249 157
dimino s 80 14 247 75
leura mer 77 61 250+ 238

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Email For Outlook outlook express for android ≤5 19
2
Emails - AOL, Outlook, Hotmail aol mail 67 39
3
Email App for Any Mail juno email 35 19
4
Email App for Android netzero email apps for android ≤5 19
5
Email Exchange + by MailWise activesync exchange 11 21
6
Email Blue Mail - Calendar & Tasks e-pos 46 44
7
Email - Lightning Fast & Secure Mail msil 77 27
8
Microsoft Outlook: Organize Your Email & Calendar houtlook 90 57
9
Email app for android - Supermail outlook.live.com/mail/inbox 11 30
10
Email for Hotmail - Outlook Mail - Mailbox 信箱hotmail ≤5 15

These five keywords: “hot maill”, “hotmail”, “domano”, “dimino s”, “leura mer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Email For Outlook”, “Emails - AOL, Outlook, Hotmail”, “Email App for Any Mail”, “Email App for Android”, “Email Exchange + by MailWise”, “Email Blue Mail - Calendar & Tasks”, “Email - Lightning Fast & Secure Mail”, “Microsoft Outlook: Organize Your Email & Calendar”, “Email app for android - Supermail”, “Email for Hotmail - Outlook Mail - Mailbox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “connect 4 :)”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “connect 4 :)