"congress" App Store Keywords Research Case | ASOTools
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"congress" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “congress” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “editacion de fotos”, “regularly”, “pokeon”, “e file”, “pc world”, “pink background”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “congress” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword congress from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mycongress 46 41 249 190
library of congress 28 24 249 209
congresso nacional 26 24 250+ 136
congressmen 23 36 250+ 204
congresso 21 31 250+ 102

The search volume of the core keyword congress in Google App Store reached 36, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 9 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Congress mycongress 46 41
2
Congress News congress news 18 9
3
Capitol Call - Call Congress capitol call 7 14
4
CITIZEN CONGRESS learn congress ≤5 9
5
Congress Tracker congress.gov ≤5 30
6
Congress Enterprise congress enterprise ≤5 30
7
Congress Sandesh congress reveal ≤5 30
8
Engaging Congress engaging congress ≤5 30
9
INCD (Indian National Congress Directory) 2017 nei congress ≤5 25
10
(ISC)2 Security Congress isc2 18 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
b n m 60 46 249 224
justices 56 13 249 73
carbonara 55 42 250+ 199
constitutional 55 1 250+ 16
sarah jessica parker 53 55 250+ 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
B&M Stores b and m 53 30
2
Police Motorbike Simulator 3D acababa 36 48
3
Spooky Police Car Parking Games - Car Games 2020 austerity 41 48
4
Shiva Winter Biking Tales sheila 39 38
5
Mafia Crime Hero Street Thug Simulator gabrielle 29 43
6
Scan Bargains QR and Barcode Scanner b and m scanner ≤5 12
7
Passat B6 Drift Simulator:Car Games Racing 3D-City passata ≤5 30
8
Funny Tube Clips 2020 qwertyuiop asdfghjkl xcvbnm 38 50
9
Grand Police Stickman Rope Hero Vegas Gangstar javier bardem 51 54
10
More Trucks by Duck Duck Moose 5464 ≤5 26

These five keywords: “b n m”, “justices”, “carbonara”, “constitutional”, “sarah jessica parker”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “B&M Stores”, “Police Motorbike Simulator 3D”, “Spooky Police Car Parking Games - Car Games 2020”, “Shiva Winter Biking Tales”, “Mafia Crime Hero Street Thug Simulator”, “Scan Bargains QR and Barcode Scanner”, “Passat B6 Drift Simulator:Car Games Racing 3D-City”, “Funny Tube Clips 2020”, “Grand Police Stickman Rope Hero Vegas Gangstar”, “More Trucks by Duck Duck Moose”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “congress”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “congress