"concepts" App Store Keywords Research Case | ASOTools
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"concepts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “concepts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tcar”, “sky view”, “google meeting”, “downs”, “type marathi”, “implied”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “concepts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword concepts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
culinary concepts 12 32 250+ 204
math concepts 12 4 250+ 57
basic concepts of economics 12 1 250+ 18
basic concepts of chemistry 11 30 250+ 23
basic concepts in geometry 7 3 250+ 48

The search volume of the core keyword concepts in Google App Store reached 44, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Concepts - Sketch, Design, Illustrate concepto 43 25
2
CONCEPTS concepts app ≤5 30
3
Concepts + conceptsis ≤5 30
4
ArtFlow: Paint Draw Sketchbook art studio 28 22
5
Mind Map & Concept Map Maker - Mindomo mapas conceptiales 66 28
6
Concepts concepts app ≤5 30
7
Accounting Concepts concept keywords ≤5 30
8
SketchBook - draw and paint draws 66 26
9
Applied Concepts applied concepts ≤5 20
10
Psychological concepts cualidades humanas 11 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
irnb 80 30 248 231
canva 76 58 248 129
drobook 72 54 249 219
dorpdox 72 46 250+ 208
deopbox 72 42 249 198

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gaybnb misterbnb 15 20
2
Ziggy's Airbnb ziggy's ≤5 30
3
B&B Hotels gestione prenotazioni b and b ≤5 8
4
Messenger – Text and Video Chat for Free messenger 83 86
5
Gymnastics Superstar - Spin your way to gold! jinasia 53 41
6
Flipp - Weekly Shopping flip 51 71
7
Gardenscapes gardener 55 14
8
Panera Bread panera breads 63 19
9
My Dolphin Show delfn 45 48
10
Stitcher - Podcast Player stitcher 38 37

These five keywords: “irnb”, “canva”, “drobook”, “dorpdox”, “deopbox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gaybnb”, “Ziggy's Airbnb”, “B&B Hotels”, “Messenger – Text and Video Chat for Free”, “Gymnastics Superstar - Spin your way to gold!”, “Flipp - Weekly Shopping”, “Gardenscapes”, “Panera Bread”, “My Dolphin Show”, “Stitcher - Podcast Player”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “concepts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “concepts