"compras" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “compras” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “spigot”, “new york gangster”, “analytics insta”, “movie online free watch”, “file compression”, “acropolis”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “compras” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword compras from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
listagem de compras 36 9 250+ 84
compras y ventas 33 15 250+ 138
compras governamentais 29 40 250+ 220
amazon españa compras 28 21 249 126
compras no paraguai 28 30 249 209

The search volume of the core keyword compras in Google App Store reached 37, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 198 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
OfferUp: Buy. Sell. Letgo. Mobile marketplace offer up 68 34
2
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
3
Amazon Shopping - Search, Find, Ship, and Save amaz 100 60
4
Honey Smart Shopping Assistant honey 60 63
5
Glamnetic shopper 50 45
6
SHEIN-Fashion Shopping Online shien 80 29
7
Mercado Libre: compra fácil y rápido marcada libre 85 30
8
Wish - Shopping Made Fun widh 72 37
9
Flipp - Weekly Shopping flip 51 71
10
AliExpress aloexpress 83 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amaz 100 60 248 76
amazin 100 52 250+ 188
amaxon 100 29 248 126
smazon 100 29 246 126
amizon 100 27 247 120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amazin 100 52
2
Amazon Prime Video àmazon prime 85 45
3
Prime Video - Android TV pr 53 52
4
Amazon Music amazon alexa music 9 15
5
Amazon for Tablets amazon for ipad 29 33
6
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
7
Amazon Alexa Music, Cameras, & TV Control alexa chung 39 48
8
Amazon Photos amazon photo 47 35
9
Amazon Prime Now amazon fresh 45 25
10
Amazon A to Z amazon a to z 49 18

These five keywords: “amaz”, “amazin”, “amaxon”, “smazon”, “amizon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Prime Video - Android TV”, “Amazon Music”, “Amazon for Tablets”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Alexa Music, Cameras, & TV Control”, “Amazon Photos”, “Amazon Prime Now”, “Amazon A to Z”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “compras”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “compras