"companies" App Store Keywords Research Case | ASOTools
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"companies" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “companies” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mlbb”, “adobe spark”, “coupes”, “demon slayer”, “beneath”, “hawaii”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “companies” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword companies from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
moving companies 43 15 249 106
insurance companies 39 5 250+ 35
trucking companies 29 7 250+ 119
companies act 28 6 250+ 43
real estate companies 26 6 250+ 63

The search volume of the core keyword companies in Google App Store reached 32, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 159 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sim Companies azienda 21 25
2
Business Tycoon - Company Management Game компания 29 22
3
Companies Act & Rules - Free , Offline companies act 28 6
4
Intune Company Portal intunes 66 34
5
MS Companies - Employee ms companies 10 24
6
Collectiv for MS Companies ms companies 10 24
7
UAE Companies yellow pages uae 6 16
8
LinkedIn: Jobs, Business News & Social Networking linkin 85 49
9
Shipping Manager shipping-manager 9 11
10
Companies Act, 2013 company act 2013 bare act ≤5 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zolm 88 34 249 160
zoim 88 29 248 146
zppm 88 24 248 126
zioom 88 22 248 120
zpom 88 21 247 116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZOOM Cloud Meetings zoom 88 77
2
Guide for Zoom Cloud Meetings Video Conferences ios zoom launcher ≤5 13
3
Zoom for Intune zung 43 51
4
Guide for Zoom Cloud Meetings zoom guide for zoom ≤5 2
5
Zoom Rooms zoom rooms 33 12
6
Guide for ZOOM Cloud Meetings Video Conferences descargar zoom cloud meetings 7 8
7
Zoom for Blackberry zoom for blackberry ≤5 15
8
Zooroom - Video Chat with Friends videolink2me 11 16
9
Zoho Meeting - Online Meeting & Webinar App zoho meeting 21 37
10
Zoom Messenger-free chats,video and audio calls attendant for zoom ≤5 30

These five keywords: “zolm”, “zoim”, “zppm”, “zioom”, “zpom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ZOOM Cloud Meetings”, “Guide for Zoom Cloud Meetings Video Conferences”, “Zoom for Intune”, “Guide for Zoom Cloud Meetings”, “Zoom Rooms”, “Guide for ZOOM Cloud Meetings Video Conferences”, “Zoom for Blackberry”, “Zooroom - Video Chat with Friends”, “Zoho Meeting - Online Meeting & Webinar App”, “Zoom Messenger-free chats,video and audio calls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “companies”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “companies