"color by number" App Store Keywords Research Case | ASOTools
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"color by number" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “color by number” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “works out”, “stick”, “dodo bird”, “spider-solitaire”, “ball pool 8”, “dumber and dumber”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “color by number” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword color by number from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
color by numbers 33 14 250+ 109
color by number ⁺ 25 11 250+ 118
color by number for adults 25 10 250+ 96
color by number for kids 24 8 250+ 102
color by number free 21 11 250+ 103

The search volume of the core keyword color by number in Google App Store reached 47, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 120 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Number Painting - Classic Coloring Book Game olor by number 36 59
2
Coloring Puzzle Book - Free Casual Games coloring 44 78
3
Happy Color™ – Color by Number colour 48 47
4
Colorscapes - Color by Number & Paint by Number coloer 42 24
5
Color by Number: Free Coloring Games - Paint Book downing games 58 38
6
Paint By Number - Coloring Book & Color by Number dibujos para colorear 51 25
7
Fun Color:Coloring Games & Happy Color by Number color worlds 7 12
8
Pixel Art: Color by Number pixel art 55 64
9
No.Pix - Color by Number, Pixel Art Coloring Book рисунки 48 17
10
Color By Number For Adults color by number for adults 25 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
clevernes 68 57 248 222
picsart 65 41 250+ 194
no 63 83 250+ 160
ppainting 63 32 250+ 195
painted 63 16 250+ 129

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Minecraft minecraft 80 95
2
Roblox roblocxx 88 63
3
Clash of Clans gamesaa 75 68
4
Five Nights at Freddy's fnaf 59 20
5
Happy Color™ – Color by Number colour 48 47
6
Samsung Smart Switch Mobile swhits 63 58
7
Organ Trail: Director's Cut directors cut 16 28
8
BeautyPlus - Easy Photo Editor & Selfie Camera beatiful 61 22
9
Woodoku continuemos 6 35
10
Lazada 12.12 Year End Sale lazada 61 38

These five keywords: “clevernes”, “picsart”, “no”, “ppainting”, “painted”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Minecraft”, “Roblox”, “Clash of Clans”, “Five Nights at Freddy's”, “Happy Color™ – Color by Number”, “Samsung Smart Switch Mobile”, “Organ Trail: Director's Cut”, “BeautyPlus - Easy Photo Editor & Selfie Camera”, “Woodoku”, “Lazada 12.12 Year End Sale”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “color by number”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “color by number