"cognitive" App Store Keywords Research Case | ASOTools
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"cognitive" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cognitive” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “jakarta post”, “from”, “iguanas”, “lowrider”, “gamepigeon”, “jutsus”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cognitive” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cognitive from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cognitive dissonance 46 52 250+ 243
cognitive behavioural therapy 41 5 247 48
cognitive behavioral therapies 41 3 248 43
cognitive psychology 38 11 248 72
cognitive behavioral therapy 36 7 249 51

The search volume of the core keyword cognitive in Google App Store reached 34, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 60 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lumosity: Brain Training animosity 41 30
2
CogniFit- Test & Brain Games inhibition 45 44
3
CBT Companion: (Cognitive Behavioral Therapy app) cbt 41 41
4
Elevate - Brain Training Games elevate 48 49
5
Cognitive Psychology cognitive psychology 38 11
6
Cognitive Styles CBT Test cognitive exams ≤5 30
7
Midland Cognitive Assessment montreal cognitive assessment 13 31
8
KettleMind - Cognitive & Brain Training Games kettlemind ≤5 30
9
Cognitive Skills cognitive dissonance 46 52
10
CBT Tools for Healthy Living, Self-help Mood Diary pocket cbt ≤5 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamess 75 61 250+ 246
up 73 89 250+ 136
cleverness 68 62 250+ 239
what's up app 68 49 249 227
whaas up 68 23 250+ 168

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Dumb Ways to Die 2: The Games ganes for free 44 52
2
Left vs Right: Brain Games for Brain Training right 50 63
3
Piano Games Mini: Music Instrument & Rhythm بالموسيقى 34 37
4
Racing in Car 2 driving 65 82
5
Car Games Revival: Car Racing Games for Kids gam 45 100
6
100 Doors Games 2020: Escape from School 2020. new. games 33 21
7
Bike Race Free - Top Motorcycle Racing Games juegos grat 58 61
8
Brain Games the brain games ≤5 30
9
Ant Smasher squashing 53 51
10
Snake.io - Fun Addicting Arcade Battle .io Games snkee 70 30

These five keywords: “gamess”, “up”, “cleverness”, “what's up app”, “whaas up”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Dumb Ways to Die 2: The Games”, “Left vs Right: Brain Games for Brain Training”, “Piano Games Mini: Music Instrument & Rhythm”, “Racing in Car 2”, “Car Games Revival: Car Racing Games for Kids”, “100 Doors Games 2020: Escape from School”, “Bike Race Free - Top Motorcycle Racing Games”, “Brain Games”, “Ant Smasher”, “Snake.io - Fun Addicting Arcade Battle .io Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cognitive”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cognitive