"codigos de barras" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “codigos de barras” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “checkers ・”, “opera min”, “feudal”, “somi”, “oferta”, “crossing road”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “codigos de barras” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword codigos de barras from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
escaneador de codigos de barras 18 7 250+ 110
codigos de barras gratis 9 6 250+ 94
lector de codigos qr y de barras ≤5 6 250+ 118
escaner de codigos de barras qr ≤5 6 250+ 115
codigos de barras alimentos ≤5 5 250+ 116

The search volume of the core keyword codigos de barras in Google App Store reached 38, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 97 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barcode reader and QR code scanner app avviso di giacenza 14 13
2
QR & Barcode Reader upc 38 24
3
Barcode & QR Code Scanner, Generator códigos de barras 38 6
4
Barcode And QR Code Generator generar codigo de barras 24 3
5
FREE QR Scanner: Barcode Scanner & QR Code Scanner qpr code 61 12
6
FREE QR Barcode Scanner: QR Scanner/QR Code Reader qrs reader 34 30
7
QR & Barcode Scanner qr/code 61 12
8
Barcode Scanner Pro code scanner pro ≤5 13
9
Barcode Maker PDF (generate barcodes & export PDF) code128 9 4
10
Barcode Scanner barcode scanned 50 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ealmart 88 38 249 191
wallmart 88 31 249 165
@walmart 88 28 248 167
wal mart 88 20 248 132
walmart 84 41 248 164

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery walmate 88 31
2
Me@Walmart walmartone 56 36
3
My Walmart Schedule walmart schedule 28 26
4
Walmart Investors wualmart usa 48 30
5
Barcode Scanner for Walmart - Price Checker walmart price check 20 28
6
Walmart México walmart mexico 34 42
7
Coupons for Walmart walmart coupon app ≤5 6
8
Price Tracker for Walmart price tracker for walmart ≤5 30
9
Walmart InHome Delivery hw delivery app ≤5 30
10
Spark City spark city 11 27

These five keywords: “ealmart”, “wallmart”, “@walmart”, “wal mart”, “walmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Me@Walmart”, “My Walmart Schedule”, “Walmart Investors”, “Barcode Scanner for Walmart - Price Checker”, “Walmart México”, “Coupons for Walmart”, “Price Tracker for Walmart”, “Walmart InHome Delivery”, “Spark City”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “codigos de barras”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “codigos de barras