"cocktail" App Store Keywords Research Case | ASOTools
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"cocktail" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cocktail” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “la quinta”, “instagram free follower”, “architect”, “infinix”, “martabak”, “hindi love shayari”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cocktail” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cocktail from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cocktails 40 19 250+ 26
molotov cocktail 36 27 249 156
cocktail recipe 33 16 250+ 36
cocktails recipes 33 4 250+ 31
cocktail bar 29 6 249 29

The search volume of the core keyword cocktail in Google App Store reached 45, its difficulty level reached 52, and the number of apps related to it reached 250+, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Cocktail Bar bar near me 58 18
2
Cocktail Flow - Drink Recipes cocktail recipe 33 16
3
Shake and Strain Cocktail Recipes classic cocktails 23 2
4
My Cocktail Bar Pro showcases charanga ≤5 25
5
Mixologist - Cocktail Recipes mixologists 31 11
6
Cocktails Guru (Cocktail) App cocktail guru ≤5 3
7
Wunderbar Cocktails - Cocktail & Drink Recipes the highball ≤5 30
8
Drinks and Cocktail Recipes ! martini recipes 34 5
9
Cocktails for Real Bartender cocktails for real bartender ≤5 11
10
Mixological - Your cocktail book drinkworks 23 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wehatsa 90 52 250+ 225
bussfeed 61 48 250+ 226
buzz feed 61 32 250+ 178
cocola 60 42 249 184
buzzfeed 58 40 250+ 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Northwestern Mutual nm 41 28
2
Voliz - Poll on WhatsApp abstimmung für whatsapp ≤5 17
3
Whats Web Scan for WhatsApp and Status Saver 2020 iotap ≤5 30
4
Messenger Pro for Messages, Video Chat for free masinajar 46 41
5
WhatsTool: Toolkit for WhatsApp brewers tool belt ≤5 30
6
Toca Kitchen 2 foods 77 35
7
New Sniper Shooting 2019 –Free Shooting Games shooter 51 87
8
Stickman Hook stichman 45 27
9
SmartThings smart tv 50 35
10
WhatSaga | Story Split | Save Status status 1 ≤5 4

These five keywords: “wehatsa”, “bussfeed”, “buzz feed”, “cocola”, “buzzfeed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Northwestern Mutual”, “Voliz - Poll on WhatsApp”, “Whats Web Scan for WhatsApp and Status Saver 2020”, “Messenger Pro for Messages, Video Chat for free”, “WhatsTool: Toolkit for WhatsApp”, “Toca Kitchen 2”, “New Sniper Shooting 2019 –Free Shooting Games”, “Stickman Hook”, “SmartThings”, “WhatSaga | Story Split | Save Status”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cocktail”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cocktail