"coasters" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “coasters” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aeropuertos”, “el salvador”, “x wing”, “schwans”, “nj”, “oryx”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “coasters” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword coasters from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
roller coasters 35 10 250+ 88
roller coasters games 16 10 250+ 106
vr roller coasters 8 5 250+ 76
vr rollercoasters 8 4 250+ 74
coasters pub n grill ≤5 30 250+ 154

The search volume of the core keyword coasters in Google App Store reached 41, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ultimate Coaster 2 rollar coaster 46 9
2
Ultimate Coaster color coaster ≤5 30
3
Epic Roller Coasters roller coasters 35 10
4
Reckless Roller Coaster Sim: Rollercoaster Games madcoaster ≤5 29
5
Roller Coaster Simulator 2020 roller coaster driving ≤5 12
6
Roller Coaster Games 2020 Theme Park roller coaster games 23 16
7
Roller Coaster Simulator Free roller coaster simulator games ≤5 30
8
VR Roller Coaster emocionantes 55 50
9
Ultimate Roller Coaster Train Simulator 2019 permainan kora-kora kapal ≤5 21
10
Roller Coaster Simulator 2020 fantasilandia 14 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblixo 88 30 250+ 240
park 66 88 250+ 143
ganes 63 58 250+ 246
youtube.com/activate 60 9 250+ 75
cookie clocker 56 24 249 151

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO Harry Potter: Years 1-4 lego harry potter 44 29
2
FRAG Pro Shooter frank ocean 48 57
3
Episode - Choose Your Story stiry 58 33
4
Super Stylist - Dress Up & Style Fashion Guru fashionable 53 28
5
The Sims™ FreePlay the simer 48 51
6
Supreme Duelist Stickman (2) 65 48
7
Strong Granny - Win Robux for Roblox platform robuxy 68 41
8
Hitmasters headmasters 29 40
9
Hay Day farm 52 88
10
slither.io game 70 100

These five keywords: “roblixo”, “park”, “ganes”, “youtube.com/activate”, “cookie clocker”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO Harry Potter: Years 1-4”, “FRAG Pro Shooter”, “Episode - Choose Your Story”, “Super Stylist - Dress Up & Style Fashion Guru”, “The Sims™ FreePlay”, “Supreme Duelist Stickman”, “Strong Granny - Win Robux for Roblox platform”, “Hitmasters”, “Hay Day”, “slither.io”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “coasters”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “coasters