"coach" App Store Keywords Research Case | ASOTools
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"coach" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “coach” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “or code generator”, “conectores”, “heineken”, “google dich”, “yo”, “linkin”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “coach” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword coach from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
google word coach 61 32 249 199
coach outlet 50 41 250+ 197
geocoaching 48 33 250+ 181
stage coach 45 34 249 187
coaching 43 41 250+ 48

The search volume of the core keyword coach in Google App Store reached 55, its difficulty level reached 72, and the number of apps related to it reached 250+, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Coach's Eye coaches 41 7
2
Coach Bus Simulator coach bus simulator 23 19
3
Coach Bleecker Smartwatch coach كوتش ≤5 30
4
Football Coach 2 football coach 23 13
5
Coach.me - Instant Coaching coach.me 15 35
6
Pro Football Coach football coaching 16 6
7
CoachNow: Coaching Platform coaching 43 41
8
Personal Training Coach trainers 53 14
9
MyCoach by Coach Catalyst my coach 12 7
10
College Hoops Coach basketball coach 16 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fitbit 65 32 249 159
fasting 62 51 249 46
google word coach 61 32 249 199
fidbit 61 32 249 180
fotbit 61 29 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fitbit fidbit 61 32
2
FitToFit - Fitbit to Google Fit power sync for fitbit 6 21
3
Fitbit Coach fitstar 23 16
4
Fit Notifications (for Fitbit) fitbit notifications ≤5 14
5
Find My Fitbit - Finder App For Your Lost Fitbit find my fitbit 18 16
6
Sync Fix for Fitbit and Huawei/Honor phones fitbit sync 19 19
7
Finder for Fitbit - find your lost Fitbit fitbit finder 12 14
8
Cardiogram: Wear OS, Fitbit, Garmin, Android Wear cardiogram 28 22
9
User guide for Fitbit Versa the fitbit versa ≤5 13
10
Guide For Fitbit Charge 4 set up my fitbit ≤5 30

These five keywords: “fitbit”, “fasting”, “google word coach”, “fidbit”, “fotbit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fitbit”, “FitToFit - Fitbit to Google Fit”, “Fitbit Coach”, “Fit Notifications (for Fitbit)”, “Find My Fitbit - Finder App For Your Lost Fitbit”, “Sync Fix for Fitbit and Huawei/Honor phones”, “Finder for Fitbit - find your lost Fitbit”, “Cardiogram: Wear OS, Fitbit, Garmin, Android Wear”, “User guide for Fitbit Versa”, “Guide For Fitbit Charge 4”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “coach”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “coach