"cnn" App Store Keywords Research Case | ASOTools
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"cnn" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “cnn” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “allan walker”, “le soir”, “tiktak”, “flightradar”, “6”, “webmail”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “cnn” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword cnn from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
news cnn 65 16 250+ 154
cnn news 54 17 250+ 144
cnn com 50 17 250+ 156
cnn brasil 48 28 250+ 165
cnnmoney 45 28 250+ 218

The search volume of the core keyword cnn in Google App Store reached 72, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 150 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CNN Breaking US & World News c n n news 65 17
2
CNNgo for Android TV cnngo 23 23
3
CNN Live News cnn live streaming 41 17
4
CNN News Live live news tv channel cnn ≤5 30
5
Fox News: Breaking News, Live Video & News Alerts fox news 76 15
6
CNN Indonesia - Berita Terkini cnn indonesia 45 20
7
STREAM CNN LIVE APP cnn live stream 32 17
8
NBC News: Breaking News, US News & Live Video 24th news 65 21
9
CNN Radio Argentina cnn radio argentina ≤5 30
10
CBS News - Live Breaking News cbs news: live breaking news ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yahoos 93 27 250+ 133
bbcnews 87 28 250+ 156
spotyfyve 82 30 250+ 220
news 78 89 250+ 166
fox news 76 15 250+ 133

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo Search yahoo search 46 22
2
Yahoo Sports: Stream live NFL games & get scores sports 67 74
3
Yahoo: News, Sports, Finance & Celebrity Videos yahoo video ≤5 18
4
Yahoo Mail – Organized Email hayoo mail 93 30
5
Yahoo - News, Mail, Sports my yahoo 34 26
6
Yahoo Fantasy Sports: Football, Basketball & More yahoo fanasty football 67 24
7
Yahoo News: Trending World, Breaking Local & US yahoo ニュース 58 26
8
Yahoo Weather yahoo weather 37 29
9
Yahoo OneSearch onesearch 20 31
10
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 19

These five keywords: “yahoos”, “bbcnews”, “spotyfyve”, “news”, “fox news”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo Search”, “Yahoo Sports: Stream live NFL games & get scores”, “Yahoo: News, Sports, Finance & Celebrity Videos”, “Yahoo Mail – Organized Email”, “Yahoo - News, Mail, Sports”, “Yahoo Fantasy Sports: Football, Basketball & More”, “Yahoo News: Trending World, Breaking Local & US”, “Yahoo Weather”, “Yahoo OneSearch”, “Yahoo Finance: Real-Time Stocks & Investing News”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “cnn”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “cnn