"clown" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “clown” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shelf life”, “duster”, “madeira”, “doc”, “загадки”, “aap”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “clown” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword clown from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
clowns 40 6 250+ 36
clowney 39 35 250+ 173
clown fish voice changer 39 28 249 160
killer clown 37 11 250+ 46
clownfish voice changer 37 9 250+ 82

The search volume of the core keyword clown in Google App Store reached 45, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Death Park : Scary Clown Survival Horror Game it 61 76
2
Video Call from Killer Clown - Simulated Calls clowns 40 6
3
Freaky Clown : Town Mystery freaky 34 20
4
Killer Clown Bank Cash Robbery Real Gangster killer clown bank cash robbery ≤5 30
5
Neighbor Clown. Scary Escape 3D it clown neighbor ≤5 3
6
Horror Clown - Scary Escape Game payaso asesinos 28 4
7
Scary Clown Stickman City Attack scary clown creepy attack city ≤5 30
8
Scary Clown ???? clown makeup video app ≤5 5
9
Death Park 2: Scary Clown Survival Horror Game game.itthemovie.com (online) ≤5 20
10
Escape From The Killer Clown killer clown escape plan 2018 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
euphoric 68 48 250+ 194
jokers 68 7 250+ 47
arroba 66 47 250+ 221
bat-man 63 53 250+ 244
bat man 63 53 250+ 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
EUPHORIA - Photo Editor Pic Collage Maker euphoria 55 50
2
Uforia uphoria 68 40
3
euphoria radio euphoria radio ≤5 4
4
Death Park : Scary Clown Survival Horror Game it 61 76
5
Euphoria - Create and Share Clips euphoria app ≤5 18
6
Antarctica 88: Scary Action Survival Horror Game antarctic 51 52
7
Psychedelic camera psychedelics 43 13
8
Euphoric HRMS sumedha hrms ≤5 19
9
Euphoric Kids Preschool agiro .io ≤5 30
10
Euphoria™ Softphone & TMS euphoria telecom ≤5 30

These five keywords: “euphoric”, “jokers”, “arroba”, “bat-man”, “bat man”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “EUPHORIA - Photo Editor Pic Collage Maker”, “Uforia”, “euphoria radio”, “Death Park : Scary Clown Survival Horror Game”, “Euphoria - Create and Share Clips”, “Antarctica 88: Scary Action Survival Horror Game”, “Psychedelic camera”, “Euphoric HRMS”, “Euphoric Kids Preschool”, “Euphoria™ Softphone & TMS”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “clown”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “clown