"citizen bank" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “citizen bank” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “office 365 login”, “breaker”, “bubbleshooter”, “michael”, “onedrive”, “kelley blue book”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “citizen bank” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword citizen bank from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
first citizen bank 30 19 250+ 106
citizen national bank 26 30 248 31
citizen bank and trust 16 17 245 105
the citizen bank app 14 6 245 47
citizen one bank 14 30 246 3

The search volume of the core keyword citizen bank in Google App Store reached 45, its difficulty level reached 3, and the number of apps related to it reached 249, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Citizens Bank Mobile Banking cotizens 55 36
2
Citizens Bank and Trust Mobile citizens bank and trust 22 20
3
Citizens Bank - Mobile Banking citizens bank of las cruces 12 18
4
BankCitizens Mobile Banking the citizens bank 11 2
5
The Citizens Bank of Phila MS the citizens bank morehead ky ≤5 30
6
Citizens Bank and Trust Mobile citizens bank and trust mobile ≤5 30
7
Citizens Bank citizen bank mobile app 10 7
8
Citizens Bank Mobile Banking citzens bank 55 5
9
Citizens Bank MS citizen bank app 8 5
10
Citizens Bank Mobile Banking citizen bank farmington ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
vhase 70 52 247 217
chase 68 71 248 78
currs 68 64 249 245
peoples 66 50 250+ 152
bank chase 66 30 248 131

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chase Mobile chase 68 71
2
Chase Mobile Checkout chase pay 24 20
3
J.P. Morgan Access Mobile jpmc 22 39
4
J.P. Morgan Wholesale Payments j.p. morgan wholesale payments ≤5 30
5
J.P. Morgan Mobile jp 53 52
6
J.P. Morgan Private Bank j.p. morgan private bank ≤5 30
7
FGTeeV Ape Chase! ape 48 39
8
eXecute by J.P. Morgan executed 46 31
9
Chispa - Dating for Latinos sigas 50 57
10
eBay Shopping - Buy, sell, and save this holiday ensy 90 44

These five keywords: “vhase”, “chase”, “currs”, “peoples”, “bank chase”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Chase Mobile”, “Chase Mobile Checkout”, “J.P. Morgan Access Mobile”, “J.P. Morgan Wholesale Payments”, “J.P. Morgan Mobile”, “J.P. Morgan Private Bank”, “FGTeeV Ape Chase!”, “eXecute by J.P. Morgan”, “Chispa - Dating for Latinos”, “eBay Shopping - Buy, sell, and save this holiday”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “citizen bank”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “citizen bank