"choice" App Store Keywords Research Case | ASOTools
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"choice" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “choice” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “entrepreneurial”, “headband”, “mario kart tour”, “coringa”, “world news cnn”, “ganador”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “choice” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword choice from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
choices 50 49 250+ 188
choice hotels 45 19 248 92
ups my choice 38 42 250+ 211
paula's choice 34 44 250+ 221
multichoice 34 30 250+ 161

The search volume of the core keyword choice in Google App Store reached 42, its difficulty level reached 63, and the number of apps related to it reached 249, among them, there are 123 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Choices: Stories You Play choices 50 49
2
Choice Hotels choice hotels 45 19
3
Episode - Choose Your Story stiry 58 33
4
Love Choice: interactive stories, play new episode love game 31 31
5
Stories: Love and Choices stories love and choices 14 18
6
Romance Fate: Stories and Choices rumentic 51 11
7
Chapters: Interactive Stories chapters 50 30
8
Choice of Games choice games 31 18
9
My Story: Choose Your Own Path historias 40 40
10
My Love: Make Your Choice chocie 30 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
love island 65 38 250+ 195
the walkimg dead 63 27 250+ 143
love 62 91 250+ 174
experian 62 35 249 165
vuess 61 26 250+ 139

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Love Island The Game: Create & play love stories loveisland 42 39
2
Love Island love island app ≤5 22
3
Love Island Matchmaker temptation island ≤5 23
4
Love Island Podcast (The Morning After) loveisland 42 39
5
Couple Up! Love Show - Interactive Story show love ≤5 8
6
Episode - Choose Your Story stiry 58 33
7
Fall in Love ???? Knight Brothers(Choose Your Story) love games 39 33
8
Love Story: Interactive Stories & Romance Games lobe story 53 21
9
Starside - Exposed Celebrity Island & Drama Story tropical crush ≤5 30
10
Lovestruck Choose Your Romance astoria 38 52

These five keywords: “love island”, “the walkimg dead”, “love”, “experian”, “vuess”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Love Island The Game: Create & play love stories”, “Love Island”, “Love Island Matchmaker”, “Love Island Podcast (The Morning After)”, “Couple Up! Love Show - Interactive Story”, “Episode - Choose Your Story”, “Fall in Love ???? Knight Brothers(Choose Your Story)”, “Love Story: Interactive Stories & Romance Games”, “Starside - Exposed Celebrity Island & Drama Story”, “Lovestruck Choose Your Romance”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “choice”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “choice