"chocolate" App Store Keywords Research Case | ASOTools
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"chocolate" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chocolate” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ap”, “babi”, “jiosaavn”, “statute”, “amazon fire tv”, “dadeschools”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chocolate” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chocolate from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
charlie and the chocolate factory 53 41 250+ 209
chocolate cake 51 16 250+ 57
chocolate chip cookies 51 8 248 59
willy wonka and the chocolate factory 45 40 250+ 210
chocolate cake recipes 45 3 250+ 33

The search volume of the core keyword chocolate in Google App Store reached 46, its difficulty level reached 60, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chocolaterie! chocolat 39 49
2
Chocolate Finger chocolate strawberries 28 16
3
Chocolate Candy Bars Maker & Chewing Gum Games candy bar 38 18
4
Chocolate Wallpapers ★★★★★ snickers chocolate 28 15
5
Chocolate Jewels chocolates chocolates chocolates 11 1
6
Chocolate Eggs fun for Kids 🥚🥚 fun eggs ≤5 3
7
Chocolate Drink Prank ichocolate drink trick ≤5 20
8
Chocolate HD Wallpaper chicolate 38 18
9
Chocolate Recipes chocolat favoris 34 17
10
Chocolate Slicer - ASMR Slice Chocolate! choco slicer ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
candy crush 61 26 250+ 136
game downloading 58 60 250+ 248
free. games. download 58 58 250+ 248
willey wonka 56 54 250+ 230
shalimar games 56 49 250+ 234

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Candy Crush Saga king 55 86
2
Candy Crush Soda Saga sodas 46 10
3
Candy Crush Friends Saga candy crush friends 30 22
4
Candy Crush Jelly Saga jelly 46 64
5
Gummy Candy Blast - Free Match 3 Puzzle Game games like candy crush 15 20
6
Crazy Candy Bomb - Sweet match 3 game crazy crush ≤5 12
7
Candy Charming - 2020 Free Match 3 Games candy charming ≤5 9
8
Pet Rescue Saga peter sagan 50 43
9
Christmas Crush Holiday Swapper Candy Match 3 Game cheistmas games 18 3
10
Bubble Witch 3 Saga bruja 43 13

These five keywords: “candy crush”, “game downloading”, “free. games. download”, “willey wonka”, “shalimar games”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Candy Crush Saga”, “Candy Crush Soda Saga”, “Candy Crush Friends Saga”, “Candy Crush Jelly Saga”, “Gummy Candy Blast - Free Match 3 Puzzle Game”, “Crazy Candy Bomb - Sweet match 3 game”, “Candy Charming - 2020 Free Match 3 Games”, “Pet Rescue Saga”, “Christmas Crush Holiday Swapper Candy Match 3 Game”, “Bubble Witch 3 Saga”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chocolate”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chocolate