"chinese" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chinese” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “maincraft”, “games for kids”, “moble”, “pdf editor”, “cross”, “ben 10”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “chinese” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chinese from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
chinese food near me | 66 | 12 | 250+ | 99 |
english chinese | 58 | 17 | 250+ | 55 |
chinese english translator | 58 | 8 | 250+ | 60 |
chinese translator to english | 58 | 7 | 250+ | 62 |
chinese translation to english | 58 | 4 | 250+ | 55 |
The search volume of the core keyword chinese in Google App Store reached 57, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Learn Chinese - HelloChinese | china | 53 | 40 | |
2 |
|
Learn Chinese & Learn Mandarin Free | chinese languages | 36 | 3 |
3 |
|
Pleco Chinese Dictionary | chinese english dictionary | 34 | 6 |
4 |
|
Learn Chinese AI-Super Chinese | chinese teacher | 7 | 3 |
5 |
|
Read and Learn Chinese App - Du Chinese | du chinese | 6 | 4 |
6 |
|
Learn Chinese Mandarin Phrases | chinese phrases | 11 | 3 |
7 |
|
Chineasy: Learn Chinese easily | chineasy | 15 | 8 |
8 |
|
Learn Chinese Offline | chiness words | 18 | 2 |
9 |
|
Skritter: Write Chinese | skritter | 14 | 36 |
10 |
|
Readibu - Chinese novel reader | chinese novels | 14 | 6 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
china's | 68 | 30 | 250+ | 68 |
deerlingo | 66 | 35 | 250+ | 212 |
liu yifei | 63 | 7 | 250+ | 46 |
english chinese | 58 | 17 | 250+ | 55 |
chinese english translator | 58 | 8 | 250+ | 60 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
China Dating | china dating apps | ≤5 | 5 |
2 |
|
China News App | China Newspapers | china news channel in hindi | ≤5 | 30 |
3 |
|
China TV, Chinese drama with English sub | princess agents season 2 | 21 | 11 |
4 |
|
Global Times | global times | 32 | 27 |
5 |
|
China News English | china intercontinental press | ≤5 | 30 |
6 |
|
Building the China Wall | trung truong thanh | ≤5 | 30 |
7 |
|
China Daily Hong Kong | hong kong pleasing creation times limited | ≤5 | 17 |
8 |
|
China Online Shopping - All China Shopping App | alifeed shopping app | ≤5 | 30 |
9 |
|
China Face | zao china face app | ≤5 | 30 |
10 |
|
Building the China Wall 2 | great wall of china | 30 | 32 |
These five keywords: “china's”, “deerlingo”, “liu yifei”, “english chinese”, “chinese english translator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “China Dating”, “China News App | China Newspapers”, “China TV, Chinese drama with English sub”, “Global Times”, “China News English”, “Building the China Wall”, “China Daily Hong Kong”, “China Online Shopping - All China Shopping App”, “China Face”, “Building the China Wall 2”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “chinese”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: