"chinese" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chinese” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “maincraft”, “games for kids”, “moble”, “pdf editor”, “cross”, “ben 10”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chinese” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chinese from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chinese food near me 66 12 250+ 99
english chinese 58 17 250+ 55
chinese english translator 58 8 250+ 60
chinese translator to english 58 7 250+ 62
chinese translation to english 58 4 250+ 55

The search volume of the core keyword chinese in Google App Store reached 57, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn Chinese - HelloChinese china 53 40
2
Learn Chinese & Learn Mandarin Free chinese languages 36 3
3
Pleco Chinese Dictionary chinese english dictionary 34 6
4
Learn Chinese AI-Super Chinese chinese teacher 7 3
5
Read and Learn Chinese App - Du Chinese du chinese 6 4
6
Learn Chinese Mandarin Phrases chinese phrases 11 3
7
Chineasy: Learn Chinese easily chineasy 15 8
8
Learn Chinese Offline chiness words 18 2
9
Skritter: Write Chinese skritter 14 36
10
Readibu - Chinese novel reader chinese novels 14 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
china's 68 30 250+ 68
deerlingo 66 35 250+ 212
liu yifei 63 7 250+ 46
english chinese 58 17 250+ 55
chinese english translator 58 8 250+ 60

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
China Dating china dating apps ≤5 5
2
China News App | China Newspapers china news channel in hindi ≤5 30
3
China TV, Chinese drama with English sub princess agents season 2 21 11
4
Global Times global times 32 27
5
China News English china intercontinental press ≤5 30
6
Building the China Wall trung truong thanh ≤5 30
7
China Daily Hong Kong hong kong pleasing creation times limited ≤5 17
8
China Online Shopping - All China Shopping App alifeed shopping app ≤5 30
9
China Face zao china face app ≤5 30
10
Building the China Wall 2 great wall of china 30 32

These five keywords: “china's”, “deerlingo”, “liu yifei”, “english chinese”, “chinese english translator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “China Dating”, “China News App | China Newspapers”, “China TV, Chinese drama with English sub”, “Global Times”, “China News English”, “Building the China Wall”, “China Daily Hong Kong”, “China Online Shopping - All China Shopping App”, “China Face”, “Building the China Wall 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chinese”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chinese