"chicken biryani" App Store Keywords Research Case | ASOTools
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"chicken biryani" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “chicken biryani” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “messenger for facebook”, “limango”, “alex rider”, “maple”, “fulton bank”, “телеграмм”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “chicken biryani” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword chicken biryani from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chicken biryani photos 6 4 250+ 44
chicken biryani hotel game ≤5 5 250+ 118
chicken biryani delivery app ≤5 5 249 100
chicken biryani cooking game with levels ≤5 4 250+ 107
chicken biryani cooking games for girls ≤5 3 250+ 102

The search volume of the core keyword chicken biryani in Google App Store reached 45, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 32 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Biryani Cooking Indian Super Chef Food Game biryani 50 39
2
Chicken Biryani Recipes urdu -How to make Biryani chicken biryani photos 6 4
3
Biryani Restaurant chef- Kitchen food Cooking game non-vegetarian game ≤5 10
4
Chicken Biryani-Street Food Cooking Games chicken biryani cooking games for girls ≤5 3
5
Biryani biryani by kilo order online ≤5 30
6
1000+ Biryani Recipes Free hyderabadi biryani recipe 11 1
7
Biryani Cooking game- Super Chef India vs Pak 2019 biryani cooking games 2019 ≤5 30
8
1000+ Biryani Recipes Hindi बिरयानी रेसिपी biryani recipe in hindi ≤5 30
9
1000+ Biryani recipes பிரியாணி வகைகள் biriyani tamil ≤5 4
10
Chicken Recipes tandoori chicken 43 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
door dash 73 32 250+ 164
urber eat 72 38 249 178
twco bell 72 37 249 206
uberfood 72 35 249 178
ubrreats 72 34 248 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
DoorDash - Food Delivery food 69 86
2
DoorDash - Driver doordasher 51 37
3
DoorDash Order Manager doordash order manager app ≤5 30
4
Coupons For Doordash - NEW Offer & Deals 75% OFF???? doordash free delivery ≤5 30
5
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 35
6
DASH Delivery Services delivery dash challenge ≤5 30
7
Uber Eats: Order Food Delivery uber eats 74 30
8
All in One Food Delivery App | Order Food Online jollebe 55 18
9
Coupons For Doordash - Hot Discount, Food Delivery doordadh ≤5 19
10
DoorDash Coupon Deals - Save Money on DoorDash doordash 69 38

These five keywords: “door dash”, “urber eat”, “twco bell”, “uberfood”, “ubrreats”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “DoorDash - Food Delivery”, “DoorDash - Driver”, “DoorDash Order Manager”, “Coupons For Doordash - NEW Offer & Deals 75% OFF????”, “Grubhub: Local Food Delivery & Restaurant Takeout”, “DASH Delivery Services”, “Uber Eats: Order Food Delivery”, “All in One Food Delivery App | Order Food Online”, “Coupons For Doordash - Hot Discount, Food Delivery”, “DoorDash Coupon Deals - Save Money on DoorDash”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “chicken biryani”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “chicken biryani